The rapid evolution of digital communication has been highlighted by Dr. Mahmoud Muslim, Chair of the Culture, Tourism, Antiquities, and Media Committee of the Senate and the Chairman of Al-Watan Newspaper, as surpassing anyone’s predictions, placing artificial intelligence (AI) at the forefront of anticipated wide use in the media sector by 2026. This was stated during his speech at the Scientific Conference held by Egypt University for Science and Technology.
Challenges in the realm of digital contact are not just about adapting to technological advancements; they demand an in-depth exploration to improve communication across various life aspects. Dr. Muslim emphasized the need to leverage digital communication in the pursuit of sustainable development goals.
Dr. Muslim also addressed the stiff competition posed by social media platforms to traditional media, pointing out the immense user growth of services like WhatsApp, from two billion in February 2022 to 2.7 billion in 2023, and Telegram surpassing a billion users this year. He warned about the overwhelming spread of fake news through these applications, highlighting the necessity for media professionals to authenticate information before dissemination.
Control over the content by major corporations was also a significant concern raised by the Chair. Companies often prioritize influence over the distribution of news on platforms like Facebook, shaping the landscape of news production and consumption.
Advertising challenges are reshaping the media industry, as companies increasingly opt for the more cost-effective social media platforms over traditional media institutions, posing grave difficulties for newspapers and TV channels.
Finally, Dr. Muslim stressed the importance for media institutions to keep pace with technological developments and equip themselves with the necessary knowledge and technology to combat these challenges and enhance their technical capabilities. He also shed light on the emergence of new business models in content creation that rely on AI, projected to attract investments surpassing $1.8 trillion by 2030, urging for vigilant regulation and monitoring by relevant entities to address the ethical risks associated with AI.
AI’s Role in Enhancing Media Production
AI applications in media are transforming content creation, distribution, and consumption. The technology enables automated reporting, personalized content recommendations, and advanced analytics that can tailor content to audience preferences, leading to more engaging and relevant media experiences.
Key Questions and Answers:
– How will AI impact journalism? AI could automate routine reporting and data analysis, freeing journalists to focus on investigative and analytical work. However, it raises concerns about job displacement and the potential erosion of journalistic quality if not carefully implemented.
– What ethical considerations are associated with AI in media? AI brings up ethical issues such as deepfakes, bias in algorithms, and privacy concerns. Regulating AI to ensure ethical use while not stifling innovation is an ongoing challenge.
Key Challenges and Controversies:
The integration of AI into media raises challenges such as potential job losses for media professionals and the need for new skills training. Also, maintaining editorial integrity and managing the spread of misinformation via AI are central concerns.
Advantages and Disadvantages of AI in Media:
The advantages include increased efficiency, the ability to handle large data sets, and personalized content for users. Disadvantages might be the loss of jobs, potential for bias and misinformation, and the depersonalization of content.
For additional information on AI in media, visitors can refer to the following link with relevant, high-quality content: IBM. IBM is a leading company in the field of AI and provides insights and technology that are shaping the future of media.
The source of the article is from the blog zaman.co.at