SAS Innovates Synthetic Data Generation to Bridge AI Gaps

Global Product Strategy Chief Speaks on AI Development Challenges

In the bustling atmosphere of Las Vegas, Marinella Profi, the Global Product Strategy Head for the Generative AI segment at SAS, discussed the various challenges AI faces in an international landscape. Profi elucidated that there is a significant discrepancy in data collection volumes across different countries due to varying laws and systems. This difference inevitably impacts the efficacy of AI solutions.

Profi highlighted research findings: countries like the United States, China, and Germany are at the forefront, amassing 70% of the world’s data. On the other hand, many nations are unable to build comparable data collection systems owing to legal, institutional, or technological constraints. SAS sees this disparity as an opportunity to level the playing field. Their commitment to supporting language-specific data across over 100 countries and managing data with regional characteristics serves to mitigate the regional disparities in AI.

At the recent ‘SAS Innovate 2024’ event, SAS unveiled ‘SAS Data Maker,’ an innovative solution to help overcome the hurdles of sensitive data regulation and scarcity. SAS Data Maker integrates within SAS’s Generative AI suite, providing an avenue for regulated industries like banking to circumvent data collection challenges with synthetically generated data, ensuring the continuity of AI advancements without infringing on privacy regulations.

Profi stressed not just on data generation but also on the importance of AI trustworthiness, shedding light on SAS’s ‘model cards’ and ‘AI governance advisory services.’ These initiatives aim to enhance transparency and avoid the creation of biased or abnormal AI models. SAS’s commitment to maintaining six key principles across all AI-related services is at the heart of winning customer trust and ensuring responsible AI solutions.

Importance of Synthetic Data Generation

Synthetic data generation is an emerging field that addresses some of the most pressing issues in artificial intelligence (AI) and machine learning (ML) development, such as privacy concerns, data access limitations, and unbalanced datasets. The creation of synthetic data involves using algorithms to generate new data that is not derived from actual individuals but maintains statistical similarities to real-world data. This can be particularly useful when training AI models.

Key Questions and Answers:

What is synthetic data?
Synthetic data is artificially generated data that is not based on real-world events or information but is created algorithmically to resemble actual data in terms of characteristics and statistical properties.

Why is synthetic data generation important for AI?
Synthetic data generation is important for AI because it can supplement or replace real-world data when there are issues with data privacy, data availability, or imbalanced datasets. It allows for the continued development and training of AI models where actual data may be restricted or limited.

How does SAS’s ‘SAS Data Maker’ contribute to AI development?
‘SAS Data Maker’ assists in overcoming data regulation and scarcity issues by generating high-quality synthetic data that can be used in industries such as banking, where data privacy is paramount. This strengthens the ability to develop robust AI models while complying with privacy constraints.

Key Challenges and Controversies:

Data Authenticity: Ensuring that synthetic data accurately reflects the complexity and nuances of real-world data remains a persistent challenge, impacting AI model validity.
Data Privacy: There is a worry that synthetic data might inadvertently contain information that can be traced back to real individuals, raising concerns about privacy.
Regulatory Acceptance: Regulatory agencies may be cautious about the use of synthetic data for decision-making purposes, particularly in sensitive industries like finance and healthcare.

Advantages:

– Allows AI development in the face of strict privacy laws and data scarcity.
– Reduces the risk of exposing sensitive personal data.
– Helps balance datasets, thus preventing model bias and increasing the diversity of data.

Disadvantages:

– Synthetic data may not fully capture the complexity of real-world data.
– Potential regulatory issues and lack of broad acceptance in some industries.
– The generation process can be computationally expensive and complex.

For more information on artificial intelligence and data analytics solutions, you may visit the main domain of SAS at SAS for a comprehensive understanding of their services and insights into AI and analytics.

The source of the article is from the blog bitperfect.pe

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