Meta, the parent company of Facebook, Instagram, and Threads, is making changes to its policies regarding media that has been manipulated using artificial intelligence (AI) and other methods. The new approach aims to provide greater transparency and context to users.
Under the new policy, Meta platforms will now label a wider range of content as “Made with AI” when industry standard AI image indicators are detected or when the individuals uploading the content disclose that it was generated with AI. This labeling will extend to AI-generated video, audio, and images that meet the designated criteria.
Previously, Meta’s policies only covered videos in which AI was used to manipulate the appearance of a person’s speech. However, the company recognizes the importance of addressing manipulation that shows a person performing actions they did not actually do. The change in policy comes following feedback from the company’s Oversight Board, public opinion surveys, and consultations with various stakeholders.
Rather than removing manipulated media outright, Meta will now add labels and context to provide users with a better understanding of the content they are viewing. This approach aims to strike a balance between addressing the potential risks of manipulated media and protecting freedom of speech.
The new labeling policy is set to take effect in May, while the decision to halt the removal of content solely based on the existing policy on manipulated video will come into effect in July.
Regulators and policymakers are increasingly aware of the risks associated with AI-generated material. Efforts are being made to devise strategies to mitigate these risks and prevent the circulation of misleading or false media. According to a report by PYMNTS Intelligence and AI-ID, the advancement of AI technology is expected to bring about more sophisticated forms of generative AI.
FAQ
1. What is AI-generated media?
AI-generated media refers to content, such as images, videos, or audio, that has been created or manipulated using artificial intelligence technology.
2. How will Meta label AI-generated content?
Meta will label AI-generated content with the tag “Made with AI.” This label will inform users that the media has been created or altered using artificial intelligence.
3. Why is Meta implementing these changes?
Meta is making these changes to provide transparency to its users and offer better context for media that has been manipulated with AI. The aim is to strike a balance between addressing the risks associated with manipulated media and preserving freedom of speech.
Sources:
– PYMNTS Intelligence: [URL]
– AI-ID: [URL]
Meta, the parent company of Facebook, Instagram, and Threads, is taking steps to address the issue of media manipulation through artificial intelligence (AI) and other methods. In a recent policy update, Meta has decided to label a wider range of content as “Made with AI” when industry standard AI image indicators are detected or when the individuals uploading the content disclose that it was generated with AI. This labeling will extend to AI-generated video, audio, and images that meet certain criteria. The aim of this new approach is to provide greater transparency and context for users.
Previously, Meta’s policies only covered videos in which AI was used to alter a person’s speech. However, the company now recognizes the need to address manipulation that goes beyond speech alteration and includes actions falsely attributed to individuals. This shift in policy comes as a response to feedback from Meta’s Oversight Board, public opinion surveys, and consultations with various stakeholders.
Instead of removing manipulated media altogether, Meta will now add labels and context to enhance users’ understanding of the content they see. This approach aims to strike a balance between minimizing the potential risks of manipulated media while safeguarding freedom of speech. The new labeling policy will be implemented in May, while the decision to suspend content removal solely based on the existing policy will come into effect in July.
Regulators and policymakers are becoming increasingly aware of the risks associated with AI-generated material. Efforts are being made to develop strategies to mitigate these risks and prevent the circulation of misleading or false media. According to a report by PYMNTS Intelligence and AI-ID, the advancement of AI technology is expected to lead to more sophisticated forms of generative AI.
For more information on the industry and market forecasts, you can refer to the following sources:
– PYMNTS Intelligence: This source provides insights into the intersection of AI and the media industry. PYMNTS Intelligence
– AI-ID: AI-ID offers comprehensive information on AI technology and its impact on various sectors, including media. AI-ID