Google is continuing its exploration of artificial intelligence (AI) with the introduction of a new feature that presents AI-generated summaries at the top of search results. According to Search Engine Land, this feature was initially available only to users who had opted into the Search Generative Experience (SGE) in Google’s Search Labs platform. However, Google has expanded its reach and now includes a subset of queries and a small percentage of search traffic in the United States.
The SGE was first unveiled at Google’s I/O developer conference in May last year. It was introduced alongside the release of Google’s AI language model, ChatGPT (now known as Gemini). Initially, the feature was limited to English-speaking users who had actively chosen to enable it. Over time, Google extended its availability to 120 countries, including non-English speakers. Despite this expansion, users still had to opt in to experience the AI-generated summaries.
Now, Google has taken a step further by displaying these AI-generated summaries to users who have not explicitly activated the feature. This change primarily occurs when users perform complex queries or when Google believes that accessing information from multiple websites would be valuable. An example provided by Google is searching for guidance on removing marks from painted walls.
Google has clarified that it will only present AI-generated summaries if it is confident that they provide better information than what is available in the regular search results. This approach allows the company to gather feedback from users who did not initially choose to engage with the AI feature. By doing so, Google aims to understand how generative AI can cater to individuals who may not be technologically inclined or have an active interest in generative AI technologies.
FAQ:
Q: What is the Search Generative Experience (SGE)?
A: The Search Generative Experience is a feature introduced by Google that utilizes AI technology to generate summaries at the top of search results.
Q: How did Google expand the availability of AI-generated summaries?
A: Initially, AI-generated summaries were only accessible to users who opted into the SGE. However, Google now includes a subset of queries and a small percentage of search traffic in the US, allowing users who haven’t activated the feature to experience it.
Q: What was the purpose of Google’s initial tests?
A: Google conducted these tests to gather feedback from users who did not opt into the AI feature. This feedback helps Google understand how generative AI can benefit individuals who may not be tech-savvy or have a specific interest in AI technologies.
Q: How does Google determine when to display AI-generated summaries?
A: Google displays AI-generated summaries when users perform complex queries or when it deems that accessing information from multiple websites would be useful.
Source: Search Engine Land (URL: ‘https://www.searchengineland.com/’)
The introduction of AI-generated summaries in Google search results demonstrates the company’s ongoing exploration of artificial intelligence. This feature was initially limited to users who had opted into the Search Generative Experience (SGE) on Google’s Search Labs platform. However, Google has now expanded its reach to include a subset of queries and a small percentage of search traffic in the United States, allowing more users to experience these summaries.
Google first unveiled the SGE and its AI language model, ChatGPT (renamed Gemini), at its I/O developer conference in May last year. Initially, the feature was available only to English-speaking users who actively chose to enable it. Google has since extended its availability to 120 countries, including non-English speakers. Despite this expansion, users still had to opt in to access the AI-generated summaries.
The recent change by Google now displays AI-generated summaries to users who have not explicitly activated the feature. This occurs when users perform complex queries or when Google believes that gathering information from multiple websites would be valuable. For example, if a user searches for guidance on removing marks from painted walls, Google may display an AI-generated summary.
It is important to note that Google will only present AI-generated summaries if it is confident that they provide better information than what is available in the regular search results. This approach allows the company to gather feedback from users who did not initially choose to engage with the AI feature. Google aims to understand how generative AI can cater to individuals who may not be technologically inclined or have an active interest in such technologies.
Moving forward, Google’s integration of AI-generated summaries into search results reflects the growing influence of artificial intelligence in various industries, including search engines. AI technology has the potential to enhance user experiences by providing concise and relevant summaries of information. This development aligns with Google’s broader goal of delivering the most accurate, useful, and accessible search results to its users.
For more information on this topic, you can visit [Search Engine Land’s website](https://www.searchengineland.com/).
The source of the article is from the blog papodemusica.com