The Impact of Artificial Intelligence in Political Advertising

With the nomination secured by President Joe Biden, the political advertising season is about to kick into high gear. However, this election cycle is set to witness a significant shift with the unprecedented role of artificial intelligence (AI), according to experts. While Utah lawmakers have taken steps to ensure transparency by passing laws surrounding this new technology, not all proposed bills have been enacted.

Dakota Baker, a 24-year-old voter, admitted that he has never voted before and is unsure if he will participate in the upcoming November elections. His concerns mainly revolve around feeling unheard, but he also acknowledges the potential influence his vote could have. Similarly, Santana Valdez, a 25-year-old undecided voter, is carefully weighing her options and contemplating how AI-generated ads might impact her decision.

Political strategists are increasingly turning to AI-generated content as they target swing voters like Baker and Valdez. This trend has caught the attention of Brandon Amacher, the Director of the Emerging Tech Policy Lab at Utah State University, who believes that AI-generated content is already playing a significant role in elections. He emphasizes the need for a balanced approach to navigate this evolving landscape, urging people to exercise caution rather than succumbing to dread.

While Senate Bill 131 has been enacted in Utah, which mandates clear disclaimers when AI is employed in political ads, there is still a gap in the legal framework. Another proposed bill aiming to address deep fakes and establish criminal penalties did not succeed. Consequently, only civil penalties remain in place for misleading AI content.

Amacher highlights that the responsibility lies with the voter to verify the information consumed online. He advises close scrutiny of irregularities in videos and emphasizes the importance of fact-checking independently. By doing so, voters can make informed decisions at the polls.

FAQ

What is artificial intelligence (AI)?
Artificial intelligence is a branch of computer science that aims to develop intelligent machines capable of performing tasks that typically require human intelligence.

What is meant by AI-generated content?
AI-generated content refers to any form of media or information, such as text, images, or videos, that is created with the assistance of artificial intelligence technologies.

How can voters verify information consumed online?
Voters can verify information consumed online by fact-checking independently, looking for multiple credible sources, and scrutinizing any irregularities or inconsistencies in videos or other forms of content.

Source: kutv.com

FAQ

Q: What is artificial intelligence (AI)?
A: Artificial intelligence is a branch of computer science that aims to develop intelligent machines capable of performing tasks that typically require human intelligence.

Q: What is meant by AI-generated content?
A: AI-generated content refers to any form of media or information, such as text, images, or videos, that is created with the assistance of artificial intelligence technologies.

Q: How can voters verify information consumed online?
A: Voters can verify information consumed online by fact-checking independently, looking for multiple credible sources, and scrutinizing any irregularities or inconsistencies in videos or other forms of content.

For more information, please visit kutv.com.

The source of the article is from the blog macnifico.pt

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