Deluxe, a renowned media services company, has recently announced a strategic partnership with Applications Technology LLC, a leading company in the field of artificial intelligence and machine learning. Through this partnership, Deluxe has obtained a non-controlling interest in AppTek and has become the exclusive reseller of their products and services to the global media and entertainment industry.
AppTek offers a range of AI solutions that will enable Deluxe to provide studios and content distributors with diverse and integrated AI solutions to meet their content needs. This innovative technology aligns seamlessly with Deluxe’s commitment to offering cutting-edge products and services. Chris Reynolds, EVP and GM of localization and fulfillment at Deluxe, expressed his admiration for AppTek’s technology and extensive experience.
By utilizing AppTek’s technologies, Deluxe aims to unlock access to previously unlocalized content while addressing workflow challenges for translators and other professionals involved in content localization. The goal is to scale operations more efficiently and facilitate the expansion into new markets and diverse content types globally. The integration of AI into the localization process has the potential to open up exciting opportunities for content translators, voice artists, and other professionals in the industry.
Furthermore, this partnership allows Deluxe to provide customers and media professionals with AI professional services, enabling them to develop custom high-performance AI tools and models exclusive to their businesses. These tailor-made solutions can be seamlessly integrated into a customer’s technical environment or accessed through Deluxe’s platforms.
For example, a live news channel can choose to have custom ASR (Automatic Speech Recognition) models built, trained on their own newscasters’ voices, to enhance the accuracy of live transmissions. They can also opt for live translation via a custom MT (Machine Translation) model, fine-tuned based on their past broadcasts. In such cases, the ASR and MT models and infrastructure can be hosted in the customer’s environment, or they can utilize a Deluxe API specifically set up for their exclusive use.
AppTek CEO Mudar Yaghi expressed excitement about partnering with Deluxe, highlighting their shared passion for content transformation and accessibility. AppTek has consistently pushed the boundaries of AI and its practical applications, while Deluxe has a rich legacy in the media and entertainment industry.
Deluxe, which was acquired by Platinum Equity in 2020, has been actively pursuing growth through acquisitions and strategic partnerships. With its expertise in helping studios and film distributors prepare their content for digital distribution, Deluxe has become a trusted player in the industry. Established in 1915 as a film processing lab, Deluxe gained recognition as one of the largest DVD replicators during the early 2000s.
FAQ
What is AppTek?
AppTek is a prominent company specializing in artificial intelligence and machine learning solutions.
What does Deluxe’s partnership with AppTek entail?
Deluxe has acquired a non-controlling interest in AppTek and has become the exclusive reseller of their products and services to the global media and entertainment industry.
How will AppTek’s technologies benefit Deluxe?
AppTek’s suite of products enables Deluxe to offer studios and content distributors integrated AI solutions for their content needs, allowing access to previously unlocalized content and addressing workflow challenges for localization professionals.
What custom solutions can Deluxe offer through this partnership?
Deluxe can offer customers and media professionals AI professional services to develop custom high-performance AI tools and models exclusive to them, directly integrated into their technical environment or accessed through Deluxe’s platforms.
How does this partnership align with Deluxe’s vision?
Deluxe believes that the use of AI will empower content translators, voice artists, and localization professionals, opening up new markets and diverse content types to a global audience.
Sources:
– [Deluxe](https://www.bydeluxe.com/)
– [AppTek](https://www.apptek.com/)
What is AppTek?
AppTek is a prominent company specializing in artificial intelligence and machine learning solutions.
What does Deluxe’s partnership with AppTek entail?
Deluxe has acquired a non-controlling interest in AppTek and has become the exclusive reseller of their products and services to the global media and entertainment industry.
How will AppTek’s technologies benefit Deluxe?
AppTek’s suite of products enables Deluxe to offer studios and content distributors integrated AI solutions for their content needs, allowing access to previously unlocalized content and addressing workflow challenges for localization professionals.
What custom solutions can Deluxe offer through this partnership?
Deluxe can offer customers and media professionals AI professional services to develop custom high-performance AI tools and models exclusive to them, directly integrated into their technical environment or accessed through Deluxe’s platforms.
How does this partnership align with Deluxe’s vision?
Deluxe believes that the use of AI will empower content translators, voice artists, and localization professionals, opening up new markets and diverse content types to a global audience.
The source of the article is from the blog combopop.com.br