The second edition of El Pitch Festival, a vibrant gathering focused on marketing and digital communication for enterprises, is set to take place in Havana on March 2 and 3. This free-access event aims to unite and inspire entrepreneurs from all corners of Cuba, offering valuable insights and strategies to navigate the evolving digital landscape. Katia Sánchez, the festival’s organizer and a prominent figure in the world of entrepreneurship communication, recently shared her thoughts on the festival’s purpose and the challenges faced by Cuban entrepreneurs.
With her La Penúltima Casa project and the popular El Pitch podcast, Sánchez has established herself as a leading voice in communication and entrepreneurship. Through her work, she has advised numerous businesses in Cuba, both established enterprises and emerging ventures. La Penúltima Casa began as a small blog in 2019 and grew into an agency, expanding its range of services and products. The El Pitch podcast became instrumental in bridging the gap between communication, marketing, and the thriving entrepreneurial community in Cuba.
The inaugural El Pitch Festival took place in 2021 amidst the challenges of the pandemic. It served as a vital platform for entrepreneurs, bringing together representatives from 11 provinces and hosting renowned speakers from four countries. Despite being held online, the festival achieved its goals of providing knowledge, tools, and facilitating meaningful connections within the dispersed entrepreneurial community. Now, in 2024, with a changed panorama in the entrepreneurial sector and the pandemic behind us, the festival returns with even more speakers and diversity.
This year, El Pitch Festival boasts international speakers from six countries, including Argentina, Colombia, Guatemala, the Dominican Republic, Venezuela, and the United States. Topics to be explored range from project management to SEO, web positioning, content generation on social media, and the integration of artificial intelligence into marketing. Although some subjects may not directly align with the current Cuban reality, they are intended to inspire and provide insights for the future.
Sánchez acknowledges the limitations faced by Cuban entrepreneurs, such as limited connectivity and slow internet speeds. However, the festival is designed to accommodate these challenges by implementing techniques that were successful in the previous year’s edition and ensuring accessibility for participants with low internet speeds or limited data access. Additionally, the complexities of accessing paid content, tools, and blocked websites in Cuba pose obstacles that Cuban professionals in communication, marketing, and advertising must overcome.
El Pitch Festival serves as a powerful platform to empower Cuban entrepreneurs, offering invaluable knowledge, fostering connections, and promoting the growth of all participants. By embracing the digital age and embracing the potential for entrepreneurship from any location, the festival paves the way for a thriving entrepreneurial ecosystem in Cuba.
El Pitch Festival: FAQs
Q: What is El Pitch Festival?
A: El Pitch Festival is a vibrant gathering focused on marketing and digital communication for enterprises in Cuba. It aims to unite and inspire entrepreneurs by offering valuable insights and strategies to navigate the evolving digital landscape.
Q: When and where does the festival take place?
A: The second edition of the festival is set to take place in Havana on March 2 and 3.
Q: Who is the organizer of El Pitch Festival?
A: The festival is organized by Katia Sánchez, a prominent figure in the world of entrepreneurship communication and the creator of the La Penúltima Casa project and the El Pitch podcast.
Q: What is La Penúltima Casa?
A: La Penúltima Casa began as a small blog in 2019 and grew into an agency that provides various services and products to businesses in Cuba. It is led by Katia Sánchez.
Q: How did the inaugural El Pitch Festival take place?
A: The inaugural festival took place in 2021 amidst the challenges of the pandemic. It was held online and brought together representatives from 11 provinces in Cuba while hosting renowned speakers from four countries.
Q: What are some of the topics to be explored at El Pitch Festival?
A: The topics to be explored at the festival range from project management to SEO, web positioning, content generation on social media, and the integration of artificial intelligence into marketing.
Q: Who are the international speakers at the festival?
A: The festival boasts international speakers from six countries, including Argentina, Colombia, Guatemala, the Dominican Republic, Venezuela, and the United States.
Q: How does El Pitch Festival accommodate the limitations faced by Cuban entrepreneurs?
A: The festival implements techniques to accommodate challenges such as limited connectivity and slow internet speeds. It ensures accessibility for participants with low internet speeds or limited data access.
Q: What obstacles do Cuban professionals in communication, marketing, and advertising face?
A: Cuban professionals face obstacles such as difficulties in accessing paid content, tools, and blocked websites.
Key Terms and Jargon:
– El Pitch Festival: A gathering focused on marketing and digital communication for enterprises in Cuba.
– La Penúltima Casa: An agency led by Katia Sánchez that provides various services and products to businesses in Cuba.
– Project management: The practice of planning, organizing, and executing projects to achieve specific goals.
– SEO: Search Engine Optimization, the practice of improving a website’s visibility and ranking in search engine results.
– Web positioning: Refers to the rank and visibility of a website on search engine results pages.
– Artificial intelligence: The simulation of human intelligence processes by machines, often used in marketing to improve efficiency and personalization.
– Connectivity: Refers to the ability to connect to the internet or other devices or networks.
– Internet speeds: The rate at which data is transmitted and received over the internet.
– Data access: Refers to the ability to access and use data, often limited by data plans or connectivity issues.
– Cuban professionals: Refers to professionals working in the fields of communication, marketing, and advertising in Cuba.
Suggested related links:
– El Pitch Festival Official Website
– La Penúltima Casa Website
The source of the article is from the blog crasel.tk