Pragmatic Play, a prominent content provider in the iGaming industry, has joined forces with Optimove, the leading CRM marketing solution for the iGaming sector, to revolutionize personalized experiences across their digital platforms. Taking advantage of Optimove’s cutting-edge technology, Pragmatic Play will integrate Opti-X, Optimove’s Digital Experience Platform (DXP), into its operator portfolio to deliver instant personalized player recommendations. This move aims to boost player engagement, retention, and lifetime value.
One of the key highlights of this collaboration is the integration of AI-powered web search capabilities provided by Opti-X. By incorporating personalized search results, Pragmatic Play will enable players to quickly and seamlessly discover games and products that suit their preferences. Additionally, the partnership will leverage dynamic content personalization through pre-designed widgets across various channels. This will empower operators to create the ultimate personalized player experience by integrating business rules with over 20 advanced AI models on their website or mobile app.
Optimove has strategically addressed the challenge faced by brands of maintaining a consistent voice across web platforms and CRM marketing. Opti-X bridges this gap by ensuring that the personalized experiences players encounter on-site align with the communications they receive. This seamless integration is made possible by Optimove’s orchestration technology, which facilitates data sharing to provide a unified and harmonized experience, including personalized offers and more.
Matthew Gilbery, Director of Personalization Offering at Optimove, emphasized the importance of captivating players with real-time personalized experiences right from their first visit. He expressed excitement in being chosen by Pragmatic Play, a renowned industry supplier committed to delivering exceptional gaming experiences that keep players coming back for more.
This collaboration reflects Pragmatic Play’s dedication to providing operators and players alike with top-notch personalized entertainment experiences. By leveraging Optimove’s powerful CRM marketing solution, Pragmatic Play is reinforcing its position as a leading content provider in the iGaming industry.
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Frequently Asked Questions (FAQ) for Pragmatic Play and Optimove collaboration:
1. What is Pragmatic Play and Optimove collaboration about?
Pragmatic Play, a prominent content provider in the iGaming industry, has partnered with Optimove, the leading CRM marketing solution for the iGaming sector, to enhance personalized experiences across their digital platforms. They aim to boost player engagement, retention, and lifetime value.
2. How will Pragmatic Play integrate Optimove’s technology?
Pragmatic Play will integrate Optimove’s Digital Experience Platform (DXP), called Opti-X, into its operator portfolio. This integration will enable instant personalized player recommendations and incorporate AI-powered web search capabilities to help players discover games and products that suit their preferences.
3. How will Optimove’s technology help in maintaining a consistent voice across web platforms and CRM marketing?
Optimove’s technology, specifically Opti-X, ensures that the personalized experiences players encounter on-site align with the communications they receive. This seamless integration is made possible by Optimove’s orchestration technology, facilitating data sharing to provide a unified and harmonized experience, including personalized offers.
4. Why is this collaboration significant?
This collaboration is significant because it allows Pragmatic Play to reinforce its position as a leading content provider in the iGaming industry. By leveraging Optimove’s powerful CRM marketing solution, Pragmatic Play aims to deliver exceptional gaming experiences that are personalized for operators and players.
5. What is the opinion of Matthew Gilbery, Director of Personalization Offering at Optimove?
Matthew Gilbery expressed excitement about being chosen by Pragmatic Play and emphasized the importance of captivating players with real-time personalized experiences from their first visit. He praised Pragmatic Play for their commitment to delivering exceptional gaming experiences.
For more information:
To learn more about Pragmatic Play and Optimove, visit their official websites:
Pragmatic Play: https://www.pragmaticplay.com/
Optimove: https://www.optimove.com/
The source of the article is from the blog guambia.com.uy