Mastercard’s Advanced AI Model Revolutionizes Fraud Detection

Mastercard, a global leader in payments, is paving the way for enhanced fraud detection and prevention with its latest innovation. The company has developed its own advanced AI model called Decision Intelligence Pro, which is specifically designed to identify and eliminate fraudulent transactions across its extensive network in real-time.

Unlike its competitors, Mastercard predominantly relies on internally developed technology rather than open source solutions. The company leverages data from its vast network of approximately 125 billion transactions annually to train its proprietary algorithm. This algorithm utilizes the cardholder’s merchant visit history as a trigger, rather than textual inputs, to determine the legitimacy of transactions.

Through the use of this innovative AI model, Mastercard creates pathways within its network, akin to heat-sensing radar, to find optimal solutions. By analyzing cardholders’ actions, the system assigns a score that indicates the likelihood of the transaction being legitimate. In less than half a second, the entire process is completed, providing swift and efficient fraud detection.

To further strengthen its capabilities in cybersecurity, Mastercard acquired Swedish firm Baffin Bay Networks in March 2023. This strategic acquisition is part of Mastercard’s efforts to continually improve its network and enhance its ability to combat fraud.

Mastercard’s advanced AI technology is anticipated to deliver substantial benefits for banks, potentially leading to a 20% reduction in expenses related to fraud detection. Furthermore, Mastercard’s ability to analyze trends and patterns of fraud enables it to anticipate future forms of fraudulent activity before they are even recognized within the payments ecosystem.

The financial industry has been increasingly embracing AI technology, with digital banking and payment processing organizations implementing AI-based solutions to drive product innovation. As fraudsters become more sophisticated, Mastercard’s AI model equips banks with a powerful tool to stay one step ahead and ensure the security and integrity of global transactions.

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Mastercard’s Decision Intelligence Pro: Mastercard’s own advanced AI model designed to identify and eliminate fraudulent transactions in real-time across its network.

Open source solutions: Software solutions that are publicly available and can be used, modified, and distributed by anyone.

Algorithm: A set of rules or instructions followed in calculations or problem-solving, often used in computer programming.

Cardholder’s merchant visit history: Information about the merchant locations that a cardholder has visited and made transactions with.

Cybersecurity: Measures taken to protect computer systems, networks, and data from unauthorized access or attacks.

Acquisition: The process of one company purchasing another company.

Baffin Bay Networks: A Swedish firm that specializes in cybersecurity.

Fraud detection: The process of identifying and preventing fraudulent activities or transactions.

Expenses related to fraud detection: The costs incurred by banks and financial institutions in detecting and preventing fraud.

Payments ecosystem: The network of organizations, systems, and processes involved in facilitating payments.

Suggested related links:

1. Mastercard: Official website of Mastercard, providing information about their products and services.
2. Baffin Bay Networks: Official website of Baffin Bay Networks, offering cybersecurity solutions.
3. Martechseries.com: A platform where readers can share insights and expertise related to marketing technology and industry trends.

The source of the article is from the blog scimag.news

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