In a surprising turn of events, the family of the late playback singer S P Balasubrahmanyam has issued a legal notice to the producers and music director of the Telugu film Keedaa Cola for recreating the singer’s voice using Artificial Intelligence (AI) and deepfake technology without their permission. While the family supports the idea of technology being used to give the singer’s voice a posthumous life, they were disheartened that it was done without their knowledge or consent for commercial purposes.
S P Balasubrahmanyam’s son, S P Kalyan Charan, expressed his disappointment and emphasized that any technology should benefit humanity and not take away livelihoods. He believes that there is a legitimate way to use AI to preserve the legacy of singers and involve their families in the process. Charan sent a legal notice to the film’s producers and music director, seeking an apology, damages, a share in the royalty, and a one-to-one meeting to find an amicable solution.
However, Charan was shocked by the response he received, which not only dismissed the use of his father’s voice through AI but also suggested a media trial instead of a legal approach. Despite this, Charan remains committed to handling the matter legally and avoiding any deceptive tactics or media involvement.
This controversy highlights an ongoing debate about the ethics of using AI technology to replicate the voices of late singers. While some argue that it allows for the continuation of their legacy, others express concerns about the potential impact on present and future artists in the entertainment industry.
As the technology continues to advance, it is crucial to find a balance between preserving the artistry of past performers and respecting the rights and consent of their families. Clear guidelines and regulations may be necessary to address the ethical and legal implications of using AI in the realm of entertainment.
Frequently Asked Questions (FAQ)
Q: What is the legal notice issued by the family of S P Balasubrahmanyam about?
A: The family of S P Balasubrahmanyam issued a legal notice to the producers and music director of the Telugu film Keedaa Cola for recreating the singer’s voice using Artificial Intelligence (AI) and deepfake technology without their permission.
Q: What is the family’s view on technology being used to give the singer’s voice a posthumous life?
A: The family supports the idea of technology being used to give the singer’s voice a posthumous life, but they were disheartened that it was done without their knowledge or consent for commercial purposes.
Q: What actions did S P Kalyan Charan take after discovering the unauthorized use of his father’s voice?
A: S P Kalyan Charan sent a legal notice to the film’s producers and music director, seeking an apology, damages, a share in the royalty, and a one-to-one meeting to find an amicable solution.
Q: How did the film’s producers and music director respond to the legal notice?
A: The film’s producers and music director dismissed the use of S P Balasubrahmanyam’s voice through AI and suggested a media trial instead of a legal approach.
Q: What concerns are highlighted by this controversy?
A: This controversy raises concerns about the ethics of using AI technology to replicate the voices of late singers, particularly in terms of its potential impact on present and future artists in the entertainment industry.
Q: What recommendations are made to address the ethical and legal implications of using AI in the realm of entertainment?
A: As the technology continues to advance, it is important to find a balance between preserving the artistry of past performers and respecting the rights and consent of their families. Clear guidelines and regulations may be necessary to address these concerns.
Definitions:
– Playback Singer: A singer who performs the vocal portions of a song in a movie or a recording.
– Artificial Intelligence (AI): The simulation of human intelligence in machines that are programmed to think, learn, and problem-solve like humans.
– Deepfake Technology: A technique that uses AI to create or manipulate audio, video, or images in a way that appears real but is actually synthetic or manipulated.
Related Links:
– Artificial Intelligence News
– Deepfake Detection
– Entertainment Lawyer Miami
The source of the article is from the blog kunsthuisoaleer.nl