Apple is set to acquire Brighter AI, an AI startup based in Germany that specializes in anonymizing face and license plate data. The move is aimed at bolstering privacy features on Apple’s mixed reality (MR) headset, Vision Pro, according to sources cited by 9to5Mac.
Apple’s interest in Brighter AI’s technology stems from its ability to minimize the risk of capturing identifiable information in public photos or videos. While iPhones have built-in privacy features, the discreet nature of Apple Vision Pro’s video capabilities raises concerns over potential privacy breaches.
The acquisition of Brighter AI could also benefit future Apple devices, as it offers a unique method of capturing media without drawing attention. When using Vision Pro to capture footage, a subtle visual cue discreetly appears on the front panel, signaling the recording process.
Unlike traditional methods of anonymization, Brighter AI’s sophisticated AI technology keeps subjects’ natural appearance intact while ensuring their unrecognizability. By altering images in a way that makes subjects no longer identifiable, the company strikes a delicate balance between privacy and preserving the integrity of the content.
On February 2, Apple officially launched Vision Pro in the United States, with a starting price of $3,500. The company has already announced the availability of over 600 apps and games designed specifically for the Apple Vision Pro headset.
With this acquisition, Apple aims to strengthen its commitment to user privacy while advancing its capabilities in the mixed reality space. The integration of Brighter AI’s technology into Vision Pro could pave the way for even more secure and discreet media capture in the future.
FAQ:
1. What is Apple acquiring and why?
– Apple is acquiring Brighter AI, an AI startup based in Germany that specializes in anonymizing face and license plate data. The acquisition is aimed at bolstering privacy features on Apple’s mixed reality (MR) headset, Vision Pro.
2. Why is Apple interested in Brighter AI’s technology?
– Apple is interested in Brighter AI’s technology because it can minimize the risk of capturing identifiable information in public photos or videos. This is important for Apple Vision Pro’s video capabilities, as they raise concerns over potential privacy breaches.
3. How does Brighter AI’s technology work?
– Brighter AI’s sophisticated AI technology alters images in a way that makes subjects no longer identifiable while keeping their natural appearance intact. This ensures privacy while preserving the integrity of the content.
4. What benefit does the acquisition of Brighter AI offer for Apple devices?
– The acquisition of Brighter AI could benefit future Apple devices by offering a unique method of capturing media without drawing attention. This discreet method of recording could be integrated into various Apple devices.
5. What is Apple Vision Pro and when was it launched?
– Apple Vision Pro is a mixed reality (MR) headset launched by Apple on February 2 in the United States. It has a starting price of $3,500.
Definitions:
1. Anonymizing: The process of removing or altering personal or identifiable information in order to protect privacy.
2. Mixed Reality (MR): A technology that combines elements of both virtual reality and augmented reality, allowing users to interact with both virtual and real-world environments.
Suggested related links:
– Apple
The source of the article is from the blog publicsectortravel.org.uk