In a strategic move aimed at countering Nvidia’s upcoming RTX 40-Series refresh, AMD has officially lowered the price of its Radeon RX 7900 XT graphics card. The price drop comes just as Nvidia announced the launch of its Super versions of the RTX 4070, 4070 Ti, and 4080.
AMD seems particularly concerned about the RTX 4070 Ti Super, which is expected to be a direct competitor to the Radeon RX 7900 XT. To thwart Nvidia’s plans, AMD has reduced the price of the Radeon RX 7900 XT to $749 or lower. This limited-time offer is targeted at specific retail outlets, including Newegg, where the GPU is already available for just $729. Amazon is also offering the card for $739 and $729 from ColorPower and Sapphire, respectively.
The price drop is not the only advantage AMD is leveraging. The Radeon RX 7900 XT boasts 20GB of memory, giving it a clear edge over the upcoming RTX 4080 Super, which only has 16GB of memory. While AMD still lags behind Nvidia in terms of ray tracing, upscaling, and frame generation, it is quickly bridging the gap.
This move by AMD indicates that the company is not focused on competing directly with the RTX 4070 Super, as it already offers a competitive card with the Radeon RX 7800 XT priced at $499. Instead, AMD is preparing for the next card in Nvidia’s lineup and adjusting its prices accordingly.
However, with the launch of the RTX 4080 Super scheduled for January 31st, AMD might be forced to further lower the price of its flagship GPU, the Radeon RX 7900 XTX. Both cards are currently priced at $999, as Nvidia is targeting AMD directly this time. It remains to be seen if there will be any more price drops in the coming weeks as the competition between the two tech giants heats up.
In conclusion, AMD’s price drop on the Radeon RX 7900 XT is a strategic response to Nvidia’s RTX 40-Series refresh. By offering a more affordable option with superior memory capacity, AMD aims to maintain its market share and stay competitive in the GPU market.
The source of the article is from the blog coletivometranca.com.br