In a highly anticipated release, the NVIDIA GeForce RTX 40 SUPER GPUs have finally made their debut at UK retailers. However, the initial excitement has quickly turned into frustration for some customers due to the significantly higher prices compared to the official manufacturer’s suggested retail prices (MSRPs).
As expected, the first batch of listings for the new GPUs arrived with slightly inflated prices. But the extent of the price difference has caught many UK consumers by surprise. The highest-end models have been retailing for over 40% more than their respective MSRPs, leaving potential buyers disheartened.
One retailer, OverclockersUK, has listed a decent amount of variants, providing potential customers with a glimpse of what to expect in terms of pricing within the UK. For example, the NVIDIA GeForce RTX 4070 SUPER has nine models listed, with prices ranging from £579 to £690. The premium ASUS GeForce RTX 4070 SUPER Dual OC White model demands an extra £90 above the GPU’s MSRP, representing a significant 19% difference.
Moving up the product line, the GeForce RTX 4070 Ti SUPER models have seen variable pricing, with the cheapest variant, ZOTAC’s Super Trinity OC, priced at £780. The most expensive option, the ASUS TUF OC White, is listed at a staggering £899. These prices represent a 17% difference compared to the MSRP.
Finally, the top-of-the-line GeForce RTX 4080 SUPER models face a similar pricing situation, with the ASUS ROG STRIX variant retailing for an eye-watering £1,350. This represents a 41% increase from the MSRP.
While some models are priced at the MSRP, others still offer a more reasonable value. For example, the RTX 4080 SUPER ROG STRIX variant is priced at £1,350, which is 13.5% lower than its non-SUPER counterpart.
Despite the current pricing situation, there is hope that prices may adjust closer to the official launch. However, it appears that higher-end SKUs will likely continue to demand more money than their MSRPs. This disparity in pricing has also been observed in the US, where the GPUs were listed a few days ago.
For now, UK consumers eagerly await the availability of these highly anticipated GPUs and hope for more reasonable prices that align with their expectations.
The source of the article is from the blog qhubo.com.ni