Mahindra Racing’s Formula E team has made the decision to discontinue its AI-generated influencer program after a barrage of negative reactions. The program introduced “Ava,” an AI-generated digital representation of an attractive young woman, with the intention of promoting diversity and inclusion through AI innovation. However, after just 11 posts on Instagram, Ava has been removed from the platform.
Frederic Bertrand, CEO and Principal of Mahindra Racing, released a statement acknowledging the value of feedback and announcing the end of Ava’s short-lived career. The decision to terminate the project was based on public sentiment. Efforts have been made to remove all references to Ava from the team’s social media accounts.
This experiment with an AI influencer drew significant criticism for several reasons. Firstly, the concept of an artificial persona contradicts the notion of inclusivity. Critics argued that if the brand truly wanted to be inclusive, they should have chosen a human representative. It was also highlighted that true influencers possess unique personalities, backstories, and a connection with their followers. Without these qualities, the AI influencer failed to resonate with the audience.
While AI influencers may become more common in the future, this incident serves as a cautionary tale for others in the industry. Mahindra Racing’s Ava was seen as a misguided attempt at leveraging AI technology. The company’s decision to discontinue the project is seen as a step in the right direction.
Looking forward, companies may need to navigate the challenges of AI influencers carefully. As technology advances, it may become increasingly difficult to distinguish between real individuals and their AI-generated counterparts. As we move towards a future dominated by corporate influences, there is an opportunity for Mahindra Racing and other companies to prioritize genuine inclusion by hiring actual underrepresented individuals to represent their brand.
In the evolving landscape of influencer marketing, the rejection of Ava demonstrates the importance of maintaining authenticity and human connection.
The source of the article is from the blog queerfeed.com.br