Microsoft has announced the launch of its new AI-powered solution, Retail Media Creative Studio, which allows advertisers to generate banner ads within seconds. By inputting a product’s URL, advertisers can utilize generative AI tools to create banner ad creatives that align with each retailer’s style guide. This streamlines the process and eliminates the need for manual resizing or frequent adjustments.
The introduction of Retail Media Creative Studio has the potential to significantly reduce the back-and-forth between creative and media teams during the editing process. This enables more time to be dedicated to strategic activities, such as audience analysis, which can enhance optimization effectiveness and drive better campaign performance.
One of the key features of the platform is the review process, which ensures that retailers have the final say before ads go live. Additionally, multiple company departments can collaborate and approve the same set of banner creatives, facilitating faster campaign launches for advertisers.
Once the banner ad campaign is live, Microsoft Retail Media leverages AI algorithms for automated optimization. These algorithms select the most effective banner creative based on key metrics like click-through rates and sales conversions. This eliminates the need for time-consuming A/B testing and can ultimately increase revenue for advertisers.
Retail Media Creative Studio offers several highlights that empower advertisers to transform their banner ads. Advertisers can turn simple product photos into lifestyle images with a prompt, generate tailor-made headline options, easily crop unwanted backgrounds or words in images, and modify all banner elements from imagery to headlines.
In a statement, Lynne Kjolso, VP of Global Partner and Retail Media at Microsoft Advertising, expressed the company’s vision for the future of advertising: “We aim to unlock powerful generative AI offerings to transform retail business across personalization, efficiency, and monetization.” Microsoft’s goal is to deliver a more personalized shopping experience for retailers’ consumers and improve campaign performance and revenue through the power of AI.
With Retail Media Creative Studio, Microsoft continues to innovate in the advertising space and provides advertisers with a valuable tool to streamline their creative processes and optimize campaign performance.
The source of the article is from the blog scimag.news