A Formula E team has come under fire from fans after announcing the use of a fake social media influencer to promote their brand. Mahindra Racing had created an AI-powered influencer named ‘Ava’ ahead of the new Formula E season. However, the team faced criticism from fans who felt that they should have hired a real person for the role instead.
The backlash against the project came after Mahindra Racing publicly announced their AI influencer on social media. Fans expressed frustration over the decision to invent a person to promote the team, rather than hiring an actual individual. Many argued that this move contradicted the team’s goal of increasing diversity and inclusion in motorsport.
Motorsport PR guru Devin Altieri was among those who criticized the project, stating that “Mahindra creating an AI team ambassador that is a woman instead of simply hiring one real, actual woman to fill that role is so incredibly messed up.” Fans echoed these sentiments, questioning why the team would choose AI over real human representation.
After receiving significant backlash, Mahindra Racing’s team principal, Frederic Bertrand, addressed the situation. While he did not apologize, Bertrand acknowledged the value of the fans’ comments and announced that the team would discontinue the AI influencer project. He emphasized that Mahindra Racing remains committed to nurturing diversity, inclusion, and innovation.
The use of AI influencers is a growing trend in marketing, with companies across various industries adopting virtual entities to promote their brands. However, this incident highlights the importance of balancing innovation with consumer expectations and values. As the demand for authenticity and genuine human connection continues to grow, brands must carefully consider their approach to influencer marketing to avoid potential backlash.
The source of the article is from the blog qhubo.com.ni