Artificial intelligence (AI) is rapidly making its presence felt in Indian workplaces, and along with it, concerns about job cuts. InMobi, a Bengaluru-based advertising technology company, is reportedly adopting an AI-first approach, leading to the loss of 125 jobs or 5% of its global workforce. This move is part of the company’s effort to overhaul its operations and introduce automation to streamline processes.
In response to queries, InMobi acknowledged the sweeping impact of AI on the market and the changing expectations of its customers. However, the company did not directly address the impending job cuts. Instead, it emphasized that the changes being implemented are proactive measures to address market needs and maintain competitiveness in the global arena.
The use of AI is expected to significantly impact various aspects of the company, including customer interaction, communication, sales, and business processes. InMobi aims to let go of certain legacy processes and introduce automation throughout the organization, resulting in a workforce realignment across different geographical locations.
As AI continues to reshape the business landscape, other companies in India are also facing similar challenges. Paytm, a leading digital payments company, recently announced “rightsizing” its operations by cutting over 1,000 jobs.
InMobi, backed by Google, Jio Platforms, and Mithril Capital, consists of two companies – InMobi Ads and Glance. InMobi Ads focuses on advertising technology, while Glance offers a smart lock screen technology platform for Android-based smartphones. Glance operates in various markets, and it plans to expand to the US and Europe in the coming months.
The increasing adoption of AI and automation is undoubtedly transforming workplaces, but it raises concerns about the future of jobs. As companies like InMobi adapt to the changing demands of the market, it becomes essential to also consider the implications for employees and explore strategies for reskilling and upskilling to remain relevant in an AI-driven world.
The source of the article is from the blog scimag.news