In a move to improve the digital shopping experience, Walmart has announced the introduction of a new generative AI-powered search function. This innovative feature, available on the company’s website as well as iOS and Android platforms, aims to provide customers with a more personalized and intuitive browsing experience.
The new search function is designed to understand the context of a customer’s query and generate personalized responses. By leveraging Walmart’s proprietary data, technology, and large language models, the AI-powered search can curate a list of personalized items based on a shopper’s preferences and requirements. This means that customers can now have a more interactive and conversational experience while shopping online.
For instance, a parent planning a unicorn-themed birthday party for their child can simply ask the search function, “Help me plan a unicorn-themed party for my daughter.” Instead of conducting multiple searches for various party supplies, the AI-powered search will provide specific recommendations for unicorn-themed balloons, napkins, streamers, and more.
The introduction of generative AI in retail has the potential to revolutionize the way people shop online, moving away from traditional scrolling and towards goal-oriented searching. This shift aims to make the digital shopping experience more seamless and intuitive for customers.
Walmart’s collaboration with Microsoft Azure OpenAI Service has been instrumental in the development of this advanced search function. By utilizing the most advanced AI models available, Walmart can deliver cutting-edge technology while benefiting from the enterprise-grade capabilities offered by Microsoft Azure, including security, compliance, and regional availability.
Furthermore, Walmart’s commitment to integrating AI extends beyond just enhancing the customer experience. The company has also developed a “My Assistant” app powered by generative AI to assist its associates with various tasks, such as summarizing documents and content creation. This tool has already proven to be a valuable asset for Walmart’s non-store associates, boosting productivity and efficiency.
Walmart’s partnership with Microsoft dates back to 2018 when the companies joined forces to drive Walmart’s digital transformation. With Microsoft as a preferred cloud provider, the collaboration has resulted in numerous successful projects, including the centralization and optimization of data and the implementation of electronic health records at Walmart’s in-store clinics.
While Walmart’s approach to generative AI-powered search is tailored to its specific needs, Microsoft offers a wide range of prebuilt, low-code, and pro-code solutions that cater to different retailers’ requirements. No matter where a retailer is on their digital journey, Microsoft’s portfolio of AI solutions can benefit both retailers and shoppers alike.
As AI continues to revolutionize businesses across various industries, Walmart’s commitment to enhancing the digital shopping experience is a testament to the growing importance of AI technology in the retail sector. With the introduction of AI-powered search, Walmart is poised to provide its customers with a more personalized and efficient online shopping experience.