Voice actors in the entertainment industry have expressed their concerns over a recent deal between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and AI technology company Replica Studios. The deal allows Replica Studios to create and license digital replicas of actors’ voices for use in video games and other interactive media projects.
While SAG-AFTRA has described the deal as “groundbreaking” and an opportunity for actors to explore new employment opportunities, many voice actors have taken to social media to voice their discontent. Some feel that the use of AI replicas undermines their ability to work on AAA games, while others simply do not want their voices to be replicated at all.
Furthermore, many voice actors are upset by the lack of communication and transparency from SAG-AFTRA. Several actors claimed that they were blindsided by the deal and were not aware of its terms. They feel that they had no voice in the final decision and were not properly consulted.
To add fuel to the fire, some actors have expressed disappointment with the quality of Replica’s AI voices. They argue that the voices lack soul and personality, leading to a disconnect in the overall immersion of video games.
In response, SAG-AFTRA leaders and supporters defend the deal, stating that it aligns with the union’s mission to work with companies and ensure actors are fairly compensated and consulted when AI is used. The union encourages members to voice their concerns and is planning a town hall to address questions and provide more information about the deal.
This controversy highlights the ongoing debate in the industry about the use of AI technology and its impact on human employment. As the industry grapples with layoffs and increased AI adoption, actors and unions seek to establish guidelines and protections to ensure their involvement and fair treatment in the evolving landscape.