Summary: SAG-AFTRA, the Hollywood guild, has announced a partnership with AI company Replica Studios to address the use of digital voice replicas in video games. The deal aims to protect and benefit guild members as AI technology advances. This agreement follows the recent film and TV contract between SAG-AFTRA and the AMPTP. The guild hopes that the partnership with Replica Studios will invigorate negotiations with video game companies and set an example for future agreements.
SAG-AFTRA, the union representing Hollywood actors and performers, has partnered with AI company Replica Studios to address the use of digital voice replicas in video games. The guild has been proactive in protecting its members’ interests as AI technology becomes more prevalent in the industry.
Duncan Crabtree-Ireland, SAG-AFTRA’s National Executive Director, expressed the guild’s commitment to working with employers to create terms that benefit and protect its members. The agreement with Replica Studios covers both the creation and use of digital voice replicas in game development.
This deal is significant for SAG-AFTRA, as it follows a recent strike that lasted nearly six months. During the strike, AI became a major concern for guild members. The partnership with Replica Studios is seen as an important step forward in the negotiations with video game companies, which have been ongoing for over a year.
Crabtree-Ireland hopes that Replica Studios’ expertise and confidence in implementing these terms will influence other companies to agree to similar agreements. He believes that showcasing the benefits of such agreements will help alleviate concerns about competitive disadvantage.
While the deal with Replica Studios may have taken longer to finalize due to the strike, SAG-AFTRA is pleased with the timing of the announcement. The guild had been having conversations about AI for some time, but they became more prominent during the strike. These conversations with guild members informed SAG-AFTRA’s perspective and approach to negotiations about AI going forward.
As AI technology continues to advance, SAG-AFTRA remains committed to protecting its members’ interests and ensuring fair treatment in the industry. The partnership with Replica Studios is just one example of the guild’s efforts to navigate the implications of AI and secure favorable agreements that benefit its members.
The source of the article is from the blog portaldoriograndense.com