Intel made significant announcements at CES 2024, showcasing its advancements in automotive technology. One of the key highlights is the development of a cutting-edge system on a chip (SoC) designed specifically to power generative AI features in future vehicles. Furthermore, Intel has also revealed its plan to acquire the French company, Silicon Mobility, which focuses on improving the efficiency of electric and hybrid electric vehicles through streamlined energy management.
In a statement, Jack Weast, Vice President and General Manager of Intel Automotive, emphasized the company’s commitment to addressing the industry’s challenges through a comprehensive approach. The development of AI solutions across the vehicle platform is a crucial step in navigating the transformation to electric vehicles. The acquisition of Silicon Mobility further aligns with Intel’s sustainability goals while addressing the critical need for efficient energy management.
The new family of software-driven vehicle SoCs by Intel aims to integrate AI capabilities like driver and passenger monitoring, generative AI functionality, high-definition video conferencing, and video games. This technology allows vehicles to receive new features and updates via software, similar to how an iPhone receives capabilities with each new iOS version.
Beyond AI capabilities, Intel’s SoCs also provide automakers the opportunity to reduce the number of electronic control units (ECUs) in their vehicles. ECUs are responsible for running various features in cars, ranging from AC control to power seats. By consolidating these ECUs, Intel’s chips offer a more streamlined and efficient approach to vehicle electronics.
While Intel’s chips are already utilized in the automotive industry, this latest push aligns with the increasing demand for electric vehicles. By incorporating generative AI capabilities, Intel aims to deliver a more personalized driving experience for future vehicle owners.
However, the adoption of new technologies in the automotive industry has historically been slow. Automakers tend to stick to proven technologies even if consumers favor newer options. For instance, General Motors’ decision to opt for its own infotainment system over Apple’s CarPlay and Google’s Android Auto indicates the industry’s cautious approach.
Although Intel’s advances in automotive technology are promising, it may still take some time before these chips are widely implemented on the road. Nonetheless, the company’s dedication to innovation and sustainability makes them a key player in shaping the future of the automotive industry.
The source of the article is from the blog newyorkpostgazette.com