Fox Corp., a prominent media conglomerate in the United States, is making waves in content management through the introduction of its cutting-edge blockchain platform, the Verify Protocol. This innovative solution, developed in collaboration with Polygon Labs, seeks to empower media companies in monitoring the online usage of their content, marking a significant shift in negotiations with artificial intelligence (AI) entities seeking licensing agreements.
The Verify Protocol operates as a decentralized internet database, providing a secure and verifiable record of content origin and history through cryptographic signatures. Media companies utilizing this platform can register their content, ensuring a transparent verification process. They can then grant usage rights to AI platforms for training large language models, a crucial component in applications like ChatGPT and Bard.
To simplify the content registration process, Fox Corp. has integrated the Verify Protocol with third-party publishing systems. This seamless integration allows media companies to automatically assign their content to the platform when publishing from their content management systems. Melody Hildebrandt, Fox Corp.’s Chief Technology Officer, emphasized the efficiency and convenience of this integration.
In addition to the Verify Protocol, Fox Corp. is launching an accompanying tool that assists media companies and creators in confirming the verification status of specific content within Fox Corp.’s blockchain protocol. This tool aims to provide a streamlined and efficient process for referencing verified content.
While focusing on their own content, Fox Corp. envisions wider adoption of the protocol across the web, ensuring the verification of content from various publishers. This forward-thinking approach sets Fox Corp. apart from traditional business agreements and legal proceedings, providing leverage in negotiations with AI firms.
Looking ahead, details regarding pricing and licensing terms for content verified through the Verify Protocol remain undefined. Nevertheless, Fox Corp.’s bold move into blockchain and web3 technologies demonstrates its commitment to exploring new frontiers in the media landscape. By introducing the Verify Protocol, Fox Corp. aims to reshape how media companies safeguard and negotiate the use of their valuable content in the digital realm. As blockchain applications beyond cryptocurrency and NFTs struggle for widespread adoption, Fox Corp.’s Verify Protocol represents a groundbreaking initiative.
The source of the article is from the blog karacasanime.com.ve