Firework, a video commerce and engagement platform, has recently introduced an innovative AI-powered virtual shopping assistant for eCommerce merchants. The assistant, named AVA (AI Virtual Assistant), utilizes Firework’s proprietary large language model (LLM) to transform eCommerce sites into virtual stores, offering a personalized and enhanced shopping experience for customers.
By harnessing adaptive intelligence, AVA acts as a knowledgeable brand and product expert, providing personalized guidance based on customers’ past purchase history. This transformative advantage allows brands to reshape the digital customer experience by simulating the best aspects of in-store shopping online while leveraging the inherent advantages of eCommerce.
To ensure optimal performance, Firework has prioritized retrieval-augmented generation (RAG) and model fine-tuning, allowing AVA to continuously learn and adapt over time. The virtual assistant gathers information from various sources such as customer questions, feedback, engagement outcomes, and sales data to deliver accurate and informed responses in real-time.
Recognizing the need for enhancements, Firework has partnered with Google Cloud to further expand AVA’s capabilities. This collaboration enables accelerated testing, prototyping, and market initiatives through Google Cloud’s Vertex AI platform, specifically designed for the development and training of AI and machine learning models.
Chris Colyer, head of retail industry partnerships at Google Cloud, expressed excitement regarding AVA’s potential to humanize and personalize the online shopping experience. Colyer recognizes the value AVA brings to retailers, empowering them to establish deeper connections with their customers through the utilization of Google Cloud’s AI.
As retailers strive to boost sales online, Firework’s AVA arrives at an opportune time. Successful retail subscription companies have already recognized the importance of leveraging social media apps to reach wider audiences. According to PYMNTS Intelligence’s Decision Guide series, top-performing merchants place a strong emphasis on social media signups, with 80% offering this feature compared to just 7% of underperformers.
In conclusion, Firework’s AVA showcases the potential of AI in enhancing and personalizing the online shopping experience. By leveraging advanced technology, AVA aims to bridge the gap between in-store and online shopping, providing customers with exceptional guidance and support throughout their eCommerce journey.
The source of the article is from the blog enp.gr