Summary: The Screen Actors Guild and artificial intelligence company Replica Studios have reached a groundbreaking agreement that allows voice actors to create and license digital simulations of their voices for video games and other projects. Under this deal, voice actors can now safely explore new employment opportunities while enjoying protections against misuse of their work. The agreement establishes minimum rates for voice actors and includes measures to ensure that performers are informed about and give consent for the use of their digital voice replicas. This collaboration sets a precedent for how other tech companies can earn the trust of showbiz talent.
Amid concerns about AI technology devaluing the work of voice actors, the Screen Actors Guild has taken a proactive approach by forming a partnership with Replica Studios. This move comes after a prolonged strike by the Guild, in which they demanded greater protections against AI from the major Hollywood producers.
The agreement with Replica Studios allows voice actors to venture into new opportunities involving their digital voice replicas, focusing primarily on video games and interactive media projects. Importantly, the deal offers safeguards to prevent unauthorized use and ensures that voice actors have a say in the projects their replicas are used for. The agreement also outlines strict data storage protocols to guarantee the safety of performers’ personal information.
SAG-AFTRA President Fran Drescher described the deal as an example of AI being utilized responsibly and creating new revenue streams for voice actors. This collaboration is particularly significant for game voice actors, who have long desired dedicated protections against AI technologies.
AI-powered voice acting offers potential cost and time savings for the entertainment industry. For instance, Replica Studios CEO Shreyas Nivas highlighted that the popular video game “Red Dead Redemption 2” required 500,000 lines of recorded dialogue, a process that could be made more efficient and affordable through automated voice acting.
With this agreement, the Screen Actors Guild and Replica Studios pave the way for further collaboration between emerging technologies and creative talent. As AI continues to advance, the proactive approach of securing contracts that protect the rights and interests of voice actors becomes paramount. This collaboration sets the stage for responsible utilization of AI in the entertainment industry, ensuring that it supports and enhances human creativity rather than replacing it.
The source of the article is from the blog lanoticiadigital.com.ar