Summary: Taylor Swift fans, known as “Swifties,” were recently scammed by a fake endorsement that used AI-generated content featuring the singer’s voice and likeness. Ads appeared on Facebook claiming that Swift was giving away free Le Creuset cookware sets. Participants were asked to pay a small shipping fee but never received the promised items. This incident highlights the growing issue of AI-generated ads using celebrities’ images and voices without their consent.
A recent report from The New York Times revealed that Taylor Swift fans, affectionately known as “Swifties,” fell victim to a scam involving artificial intelligence (AI). A fake ad made use of AI-generated content that replicated Swift’s voice and appearance, tricking fans into believing that the Grammy winner was endorsing the giveaway of free Le Creuset cookware sets.
The ads, which were displayed on Facebook, featured footage of Swift alongside images of Le Creuset dutch ovens. Viewers were urged to click a button and answer a few questions before the end of the day. The ad then directed participants to websites that mimicked well-known outlets such as the Food Network. These fake websites showcased news coverage of Le Creuset and testimonials from supposed customers.
To receive the free cookware, participants were asked to pay a small shipping fee of $9.96. However, those who provided their personal information did not receive the promised Le Creuset cookware. Instead, they discovered hidden monthly charges on their accounts.
It is possible that fans were easily deceived by the AI-generated ad due to Swift’s known affinity for the luxury cookware brand. However, Le Creuset has confirmed that they have no partnership with the singer and advised customers to only shop for their products on official accounts or the brand’s official website.
This incident is not an isolated case of AI-generated ads misusing celebrities’ images and voices. Last year, actor Tom Hanks warned his fans about an AI-generated video promoting a dental plan that he had no association with. Similarly, Scarlett Johansson took legal action against an app that allegedly used her name and likeness without permission.
The proliferation of AI technology has made it easier for scammers to create convincing content, leading to greater risks for both celebrities and their fans. It is essential for users to be cautious and verify the legitimacy of endorsements, especially when it comes to online campaigns involving well-known figures.
The source of the article is from the blog girabetim.com.br