Samsung has recently announced that its highly anticipated Unpacked event will take place on January 17. The event will serve as a platform for Samsung to unveil its newest flagship smartphone range, including the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra.
However, in a surprising move, Samsung has launched a massive outdoor teaser ad campaign across the globe, shifting the focus away from the upcoming smartphones and onto “Galaxy AI”.
The “AI” buzzword has been heavily associated with this Unpacked event, and Samsung’s teaser campaign seems to confirm this. The intriguing campaign, deemed to be quite pricey, emphasizes the importance of AI in the upcoming devices.
While the smartphones will undoubtedly possess AI capabilities, Samsung appears to be positioning AI as the main highlight, with the phones acting as conduits for its transformative experiences. On large screens in major cities like Bangkok, Chengdu, London, Milan, Madrid, New York, Seoul, Stockholm, and Warsaw, Samsung showcases a metallic cube that gradually morphs into animated stars, symbolizing the power of Galaxy AI and the immersive experiences it will provide.
The industry is eagerly awaiting this unveiling, eager to be amazed by Samsung’s AI-driven innovations. However, the company needs to be mindful of the high expectations it has set. If its promises don’t materialize, disappointment may overshadow the excitement. Samsung must deliver more than just a few useful features and a mere rebranding of its virtual assistant, Bixby, to fulfill its grand AI ambitions.
While waiting for the event, keep an eye out for these captivating ads in major cities across the globe. Samsung’s Unpacked event is poised to showcase how AI will transform the way we interact with technology.
The source of the article is from the blog hashtagsroom.com