Summary: SAG-AFTRA has forged a groundbreaking agreement with AI voiceover studio Replica Studios, aiming to leverage emerging technology to benefit performers rather than obstruct their progress. The terms of the deal include informed consent for the use of AI in creating digital voice replicas and ensure the secure storage of digital assets. By reaching this agreement, SAG-AFTRA hopes to inspire positive discussions with major video game studios and successfully negotiate similar terms. The CEO of Replica Studios, Shreyas Nivas, emphasized the company’s efforts to standardize contract language for AI voice licenses. The agreement will provide new opportunities for voiceover performers to license their voices for video games. Notably, the deal exclusively covers “digital replicas” that replicate the voice of real performers, whether they are alive or deceased, and does not include AI training for synthetic performances. The provision for safe storage of voice assets in the Replica agreement sets a potential precedent for future negotiations, offering better protection to actors in comparison to the previous deal with the Alliance of Motion Picture and Television Producers (AMPTP).
With their commitment to embracing technological advancements, SAG-AFTRA demonstrates their dedication to representing performers’ interests in an evolving industry. The union believes that obstructing or blocking AI technology is not an effective strategy and aims to work collaboratively with studios to ensure fair treatment and compensation for actors. Through this agreement, SAG-AFTRA strives to pave the way for further advancements that benefit both performers and the industry as a whole.
The source of the article is from the blog zaman.co.at