LG Electronics (LG) recently held its LG World Premiere press conference, where CEO William Cho reiterated the company’s goal of becoming a Smart Life Solution Company. LG is expanding its business into various sectors, such as mobility, commercial, and virtual, to enhance the customer experience. The company is focusing on five key elements: Care, Connectivity, Customization, Servitization, and Sustainability.
During the conference, LG redefined AI as “Affectionate Intelligence,” emphasizing its potential to create a customer experience that is caring, empathetic, and attentive. LG believes that AI can provide tangible benefits in the real world, rather than just focusing on the evolution of the technology itself.
One of the unique characteristics of LG’s AI solutions is its ability to harness a vast amount of data from its range of smart products and IoT devices. This data provides valuable insights into customer-device interactions, behavioral patterns, and emotional states, enabling LG to deliver better, smarter lifestyle solutions.
Central to LG’s AI capabilities is the LG AI Brain, a powerful processing engine driven by LG’s large language model. It analyzes user-product interactions, performs advanced reasoning processes, and orchestrates the actions of physical devices. This enables LG to deliver intelligent services and experiences in various spaces of customers’ lives.
LG is also committed to employing AI in an ethical manner and ensuring data security. The company has developed the LG Shield, a robust data security system that protects personal data at every stage of the process. LG aims to exceed industry benchmarks for responsible AI implementation.
CEO Cho emphasized that LG’s approach to AI is rooted in giving customers full control. He stated, “Life’s Good. This is our solid and uncompromising promise that motivates us to create a better life for our customers, even in the age of AI.”
At the event, LG also unveiled innovative AI-based technologies for smart homes and software-defined vehicles. These advancements aim to transform homes into intelligent spaces and provide an immersive in-vehicle experience.
LG’s commitment to leveraging AI to improve the customer experience and create a better life for all highlights the company’s dedication to innovation and technology-driven solutions.