Chinese electric vehicle (EV) brands are embracing Nvidia technology to power their autonomous driving systems, according to an announcement made by the US chipmaker at the CES technology conference in Las Vegas. Li Auto, Great Wall Motor, Zeekr, and Xiaomi’s new EV unit will utilize Nvidia’s DRIVE technology to drive automation in their vehicles. This strategic move by the American chipmaker signifies its determination to expand in China, despite tighter export regulations imposed by the US government.
As China’s EV market continues to grow, automotive technology providers are eagerly targeting Chinese automakers in their quest to develop more advanced automated driving features and in-vehicle infotainment displays. This trend presents a significant growth opportunity for major US chip companies such as Nvidia, Intel, and Qualcomm. However, these American chip giants face challenges due to stricter US controls on exports of advanced chips to China, as they strive to meet the demands of their Chinese customers.
To comply with these regulations, Nvidia has previously modified the capabilities of its AI semiconductors to align with Washington’s requirements. Consequently, Chinese technology giants like Alibaba, Tencent, and Baidu have opted for domestically-made chips from companies like Huawei, refusing Nvidia’s slower chips.
This collaboration between Nvidia and the four Chinese EV brands highlights the growing preference for Nvidia’s technology in autonomous driving systems. It also underscores the attractiveness of Nvidia’s DRIVE platform, which has become a trusted choice for Chinese automakers seeking advanced autonomous driving solutions.
In conclusion, the partnership between Nvidia and these Chinese EV brands not only solidifies Nvidia’s position in the Chinese market but also underlines the demand for cutting-edge technology in the rapidly evolving EV industry.