Telecom operators are facing a challenge in finding monetizable use cases for 5G technology. As the industry continues to search for alternative revenue streams, the focus should shift towards embracing artificial intelligence (AI) as a potential source of growth.
In recent years, AI has seen remarkable progress and has become an integral part of both consumer and enterprise sectors. Many consumers and businesses are already incorporating AI into their daily activities, whether they are aware of it or not. Unlike 5G, AI offers numerous use cases that add value to end-users and can therefore be monetized. The potential of AI to enhance connectivity, content, and consumption is undeniable, and its value is tangible and visible. In fact, in some cases, the effective use of AI is made possible by the connectivity provided by 5G.
However, the telecom operators are still lagging in their adoption of AI technology. While companies like Ola have successfully launched AI-driven products, the telecom industry has been slow to catch up. This is a recurring pattern in the industry, particularly among operators who often have a bureaucratic style of management. It is crucial for telecom operators to shed this positioning of being laggards and embrace agility to stay competitive in the rapidly evolving ecosystem.
The telecom sector, especially operators, must operate in real-time and be at the forefront of introducing promising technologies in India. Decision-making processes need to be expedited to prevent delays that could open doors for competitors. Currently, the operators’ slow decision-making is making the business complex and giving rise to more competition.
To successfully navigate this shift, operators need to find a balance between the pace of decision-making and the provisioning of working capital for inventory. Although decision-making can be complex for operators functioning as retailers, they must prioritize agility to capitalize on AI opportunities. By detouring from their traditional approach of revenue generation through cellular evolution, operators have the potential to tap into the vast opportunities offered by AI.
It is crucial for telecom operators to adapt and embrace the transformative power of AI to pave the way for revenue growth. By being agile and real-time in their operations, operators can thrive and stay ahead in the ever-changing telecom landscape. Let us anticipate a paradigm shift in the sector in 2024, where operators fully embrace AI and capitalize on its potential.
The source of the article is from the blog macnifico.pt