In a surprising move, Nvidia has announced the upcoming release of the new RTX 40-series Super cards. These cards, which are set to hit the market by the end of the month, come as a response to the criticism surrounding the original pricing of the second-tier GeForce GPUs.
One standout model is the RTX 4080 Super, which will retail for $1,000, shaving $200 off its predecessor’s original price tag. While the updated version does not offer significant performance improvements, the price drop aims to make it a more attractive option for consumers.
The initial pricing of the RTX 4080 was met with widespread disapproval. Many felt that $1,200 was an exorbitant sum for a card in the RTX xx80 class. This pricing strategy seemed out of touch, considering the economic downturn caused by the pandemic. However, Nvidia’s belief that consumers were willing to pay premium prices for the best graphics silicon available led to the inflated price point.
The impact of the original RTX 4080’s price was evident in its sales figures. Even long after its release, it remains the least popular option in the RTX 40-series, according to the Steam Hardware Survey. In contrast, the higher-priced RTX 4090, boasting superior specifications, garnered more attention.
Nevertheless, Nvidia seems to have learned from its misstep. The release of the RTX 4080 Super at a reduced price demonstrates the company’s acknowledgement of the need for a more reasonable pricing structure. The $999 price tag brings it in line with AMD’s top graphics card, the RX 7900 XTX.
While Nvidia may not publicly admit its misjudgment, the price cut on the RTX 4080 Super suggests a course correction. By releasing the original card at an inflated price and then adjusting it later, Nvidia has allowed consumers to benefit from a more affordable option.
Overall, the introduction of the RTX 40-series Super cards represents a positive step forward for Nvidia. The company’s willingness to listen to consumer feedback and make adjustments demonstrates its commitment to providing high-quality products at reasonable prices. With the upcoming release, gamers and GPU enthusiasts can look forward to a more accessible and competitive lineup of graphics cards.
The source of the article is from the blog newyorkpostgazette.com