TCL, a renowned brand known for its affordable TVs, has taken a bold step at CES 2024 to reposition itself in the market as a premier player capable of competing with industry giants like Samsung, LG, and Sony. The highlight of TCL’s press conference was the launch of its latest masterpiece, the 115QM89, a groundbreaking 115-inch MiniLED TV featuring Quantum Dot technology, making it the largest of its kind.
In addition to its impressive size, the 115QM89 offers a stunning home theater experience with its 6.2.2 channel speaker system. This new TV also incorporates the TCL AIPQ ULTRA processor, delivering superior image quality and sharper visuals compared to its predecessors. With an incredible 20,000 dimming zones, the display effortlessly enhances shadows and highlights, providing a more immersive and vibrant viewing experience for movies and TV shows.
Expanding their premium range, TCL introduced the Q6-Pro, available in screen sizes spanning from 50 to 85 inches. This TV line boasts improved local dimming, resulting in a remarkable 33 percent increase in display brightness, measured at 600 peak nits. Another noteworthy addition is the QM7, a Mini LED device that offers enhanced processing speeds, display brightness, and overall image quality.
For consumers seeking excellent performance at a lower price point, TCL introduced the new S5 series. Available in screen sizes from 43 to 85 inches, these TVs feature 4K UHD resolution, providing a visually stunning experience. The S5 series also incorporates the new TCL AIPQ processor, ensuring improved color depiction and 25 percent brighter displays compared to previous generations. Furthermore, these TVs support HDR PRO+ and Dolby Vision, delivering exceptional image quality.
Finally, TCL unveiled a range of new soundbars in both the S and Q class. At the top end, the S55H offers a 2.1 Channel Dolby Atmos soundbar, while the Q85H provides a 7.1.4 Channel Dolby Atmos sound experience with the added feature of wireless connectivity to rear speakers, promising an even more immersive audio journey.
TCL’s CES 2024 announcements demonstrate the company’s commitment to innovation and its determination to establish itself as a leading player in the premium TV market. With its impressive lineup of TVs and soundbars, TCL is set to captivate consumers with groundbreaking technology and unparalleled performance.