Swoop, a leading developer of direct-to-consumer (DTC) and healthcare provider (HCP) audiences for pharmaceutical and life sciences brands, has unveiled an innovative AI-powered conversational agent. This groundbreaking technology is set to transform healthcare marketing by enabling immediate, MLR-compliant virtual interactions with customers through brand websites.
Scott Rines, a spokesperson for Swoop, emphasized the significance of this achievement, stating, “Swoop’s AI-powered conversational agent is a major breakthrough for brand.com, introducing a much-needed innovation in how the industry engages with its customers.” Patients and physicians are seeking real-time information and answers to their health-related questions, particularly during moments of need. However, the current experience on brand websites can be overwhelming. Swoop’s conversational agent aims to address this issue by providing fast and clear answers to healthcare queries.
One of the key challenges of the healthcare market is the shortage of healthcare professionals and the increasing demand for information from customers. Additionally, the COVID-19 pandemic has led to a shift in physician behavior, with many preferring to seek information online rather than meeting with medical representatives. Swoop’s conversational agent offers a solution by leveraging data from lower funnel conversations with healthcare professionals and patients in real time. This valuable information can then be used to optimize marketing strategies and messaging in the future.
The key features of Swoop’s Conversational Agent include:
1. Dynamic Patient Conversations: Patients and HCPs can engage in real-time conversations with AI, ensuring a personalized user experience and driving high-value actions on healthcare brand websites.
2. MLR-Approved Medical Information: Swoop’s conversational AI provides MLR-approved answers to medical queries, both simple and complex, ensuring accuracy and compliance.
3. Real-Time Patient Insights: Valuable data from conversations can be accessed through dashboards, allowing healthcare brands to assess the effectiveness of their messaging and make informed adjustments promptly.
4. Scalability: Swoop’s conversational AI agents can scale according to the needs of healthcare marketers, whether it’s for a single brand, therapeutic area, or product portfolio.
5. Patient Data Security and Compliance: Swoop prioritizes patient privacy and data security, ensuring that their conversational AI agents operate in compliance with industry standards and regulations.
Customers who have used Swoop’s conversational AI technology have reported impressive results, including an average answer success rate of 96%, a typical conversation duration of 5.2 minutes, an average user satisfaction rating of 4.7/5, and an 800% increase in high-value activities on brand websites.
Unlike generative AI, Swoop’s conversational AI technology is specifically designed for direct patient and HCP interaction in the tightly regulated pharmaceutical industry. It uses fine-tuned large language models to understand user intent and provide accurate and compliant answers.
Overall, Swoop’s AI-powered conversational agent is poised to revolutionize healthcare marketing by providing an unprecedented level of engagement and support for customers, while ensuring compliance and data security.
The source of the article is from the blog elektrischnederland.nl