Nvidia, known for its dominant chip technology in data centers, has introduced new products aimed at boosting the personal computer industry with “AI PCs.” The company unveiled three updated desktop graphics chips that include additional components, enabling gamers, designers, and other computer users to harness the power of AI directly on their personal machines, without relying on remote internet services.
Nvidia’s new chips promise enhanced performance at a more affordable price. The GeForce RTX 4080 SUPER will feature more processing cores and faster memory, increasing the speed of tasks such as Stable Diffusion XL image generation by 1.7 times compared to the previous generation. This chip will also support ray tracing in games at 4K resolution. The product will be available for purchase on January 31st, priced at $999. Additionally, Nvidia announced the RTX 4070 Ti SUPER priced at $799 and the 4070 Super priced at $599, which will be released later this month.
These new graphics chips, combined with Nvidia’s software and AI model optimizations, are expected to deliver a significant improvement over machines powered by Intel chips. Nvidia Vice President Justin Walker claims that the advancements will offer an “order of magnitude” enhancement in performance.
Nvidia’s stock experienced a 5% increase following the announcement, reaching a record high above $500 per share. The company’s market value currently exceeds $1 trillion, outperforming other semiconductor industry giants.
The PC market saw a decline in shipments after a surge in sales during the pandemic, which has resulted in excess inventory and limited growth for manufacturers and component suppliers. To reignite interest in PC upgrades, chipmakers like Nvidia are promoting AI capabilities as a compelling reason for customers to invest in new equipment. The newly released chips aim to provide more realistic gaming experiences, high-definition images enhanced by AI, and improved dialogue from in-game characters. They also offer more responsive tools for image-editing software.
Nvidia, as the leading producer of graphics processors, has a strong presence in the gaming industry, with gamers willing to pay a premium for their chips. The company faces competition from rivals such as AMD and Intel, who also offer graphics-capable central processing units.
It is worth noting that Nvidia’s latest offerings comply with US government regulations that restrict the export of AI-related chips to China, unlike the top-of-the-line GTX 4090, which required a modified version for the Chinese market.
Overall, Nvidia’s new graphics chips are poised to enhance AI performance on personal computers, providing users with more immersive gaming experiences and improved software capabilities.