Nvidia has introduced a new line of desktop graphics chips designed to enhance artificial intelligence (AI) capabilities in personal computers. The move aims to enable gamers, designers, and other computer users to leverage AI without relying on remote internet services. The updated chips, which will be available at a competitive price, are positioned as the best engines to power AI PCs, according to Nvidia.
The flagship product, the GeForce RTX 4080 SUPER, boasts enhanced processing cores and faster memory. With this chip, users can run Stable Diffusion XL image generation software 1.7 times faster than the previous Nvidia model. Additionally, the chip enables ray tracing with 4K resolution for an immersive gaming experience. The GeForce RTX 4080 SUPER will go on sale on January 31 for $999. Nvidia has also unveiled the RTX 4070 Ti SUPER priced at $799 and the 4070 Super priced at $599, which will be available later this month.
Justin Walker, Vice President of Nvidia, claims that when used alongside Nvidia’s new software and AI model optimizations, the new chips will offer a significant improvement over Intel-powered machines.
The announcement has had a positive impact on Nvidia’s stock, which surged by 5% and reached a record high of above $500 per share. The company’s market value exceeded $1 trillion, making it the most valuable firm in the history of the semiconductor industry. Nvidia’s dominance in accelerator chips for AI software in data centers has helped insulate it from the declining PC market, which has negatively affected other chipmakers.
This latest launch by Nvidia is part of a broader effort by computer chipmakers to persuade consumers and businesses to upgrade their equipment. By highlighting the AI capabilities of their products, chipmakers are aiming to breathe new life into the PC market.
The new graphics chips from Nvidia promise to elevate the gaming experience with AI-enhanced high-definition visuals and improved character dialogue. In addition, the products will offer more responsive image-editing tools in partnership with software providers like Adobe Inc. With 500 applications already optimized for Nvidia’s RTX technology, the company is poised to further drive the adoption of AI in PCs.
Importantly, Nvidia has assured that its new offerings comply with export restrictions on AI-related chips to China imposed by the US government, setting the stage for further expansion into global markets.
The source of the article is from the blog scimag.news