LG recently held its keynote presentation at CES 2024, where CEO William Cho outlined the company’s transition from a consumer electronics vendor to a “Smart Life Solution” company. This new direction involves a greater focus on AI integration for LG appliances, mobile devices, and EV software. While there were many exciting announcements, including a new processor for OLED TVs and a transparent-screen OLED, some details were left vague.
One interesting development is LG’s integration of ThinQ-enabled appliances, devices, and companion applications. While these integrations aim to make setting up and connecting LG devices in smart homes easier, LG also announced a companion program for “subscription services.” However, it remains unclear what these services will entail and what happens if users opt out of them.
LG also discussed its data collection capabilities, with each new device in its smart home network capable of collecting user data. The goal is to refine algorithms for a personalized experience and improve home efficiency. Additionally, LG introduced the Smart Home AI Agent, a small robot that acts as an interface for the network and is even capable of making emergency calls.
In terms of TV technology, LG unveiled the Alpha 11 processor chip, offering four times the processing power and speed compared to its predecessor. The company also partnered with Google to integrate Chromecast into every TV released in 2024 and introduced a modular design for its Signature OLED T, allowing for customization and better integration into the home or commercial spaces.
LG’s presentation took a surprising turn when it delved into the future of electric vehicles (EVs) and personal transportation. The company showcased a hypothetical Software Defined Vehicle (SDV) that connects to other LG devices and offers features such as in-car entertainment and integrated GPS software. LG also announced the opening of its first production factory in Texas for EV charging stations and accessories.
While LG’s CES 2024 presentation had an emphasis on AI and innovation, there were few concrete details provided. The Alpha 11 processor chip and the transparent OLED screen were highlights, but questions remain about the practicality and user experience of LG’s AI integration. However, LG’s foray into EV charging stations could be a significant step towards bolstering EV adoption in the US.
The source of the article is from the blog kewauneecomet.com