Summary: In an exciting collaboration, Getty Images has joined forces with Nvidia Corporation to introduce ‘Generative AI by iStock’, a ground-breaking artificial intelligence (AI) service for image generation. Through Nvidia Picasso, Getty has built an extensive creative library to enable users to produce high-quality visuals using simple text prompts. This innovative offering aims to provide affordable and commercially safe image generation, ensuring that Getty’s content creators are compensated for their work.
Getty Images announced the launch of ‘Generative AI by iStock’ at the Consumer Electronics Show in Las Vegas. By utilizing Nvidia’s custom AI model foundry, Getty was able to curate a vast creative library featuring licensed photos, illustrations, and videos. The integration of Nvidia’s technology ensures that users can generate photo-quality images at resolutions of up to 4K by simply entering text prompts. This user-friendly approach combined with the exceptional visual output enables individuals to effortlessly enhance their projects with visually stunning imagery.
To cater to developers’ needs, ‘Generative AI by iStock’ also provides access to advanced editing features through application-specific interfaces (APIs). This integration offers developers the flexibility to leverage the extensive creative library and customize their generated images as desired.
This new offering comes after competitors, such as Shutterstock, integrated OpenAI’s Dalle-2 generative AI platform. However, Getty’s collaboration with Nvidia signifies a significant milestone in the field of AI-powered image generation.
The collaboration between Getty Images and Nvidia aims to address legal concerns surrounding AI-generated images. Getty Images has taken legal action against Stability AI, a separate AI company, for alleged misuse of millions of Getty images. The lawsuit accuses Stability AI of removing or altering copyright management information and infringing on Getty Images’ trademarks. This case highlights the importance of establishing ethical boundaries and ensuring proper compensation for content creators in the era of AI-generated content.
With the introduction of ‘Generative AI by iStock’, Getty Images aims to provide a sustainable solution that compensates its world-class content creators for the use of their work in the AI model. This approach not only supports the continued creation of high-quality pre-shot imagery but also sets a precedent for the responsible development and utilization of AI in the creative industry.