Artificial intelligence (AI) has revolutionized many aspects of our lives, but it has also opened the door to new concerns surrounding privacy, cybersecurity, and scams. As scammers increasingly use AI to manipulate and deceive, cybersecurity firm McAfee is set to unveil a groundbreaking AI-powered innovation at the Consumer Electronics Show (CES) 2024 that aims to protect people from these scams.
The innovation, known as Project Mockingbird, utilizes an AI-powered deepfake audio detection technology. Its purpose is to safeguard consumers from scams where cybercriminals use fabricated AI-generated audio to trick people into sharing money and personal information, or manipulate the public image of prominent figures. McAfee’s efforts are well-founded, as a survey conducted by the company in May 2023 revealed that over 50% of Indian respondents admitted to not being able to differentiate between real and fake voices.
This new technology is particularly significant as scammers are increasingly using “cheapfakes,” which involve manipulating authentic videos by adding fake audio to spread misinformation or create controversy. Named after mockingbirds known for mimicking other birds’ songs, McAfee’s technology uses various AI-powered models to accurately identify whether the audio in a video is AI-generated. Currently boasting a 90% accuracy rate, this AI innovation can detect deepfakes.
Deepfakes and manipulated voices have become prevalent scams due to the widespread accessibility of AI technology. In response, McAfee previously launched an AI-powered scam protection tool called McAfee Scam Protect. This tool detects and alerts users to harmful URLs in texts before they are opened or clicked on. As investment in AI-powered innovation continues to rise, CES 2024 is set to feature an array of AI-powered technologies, further highlighting the significance of AI integration.
As the digital landscape evolves, it’s crucial to leverage AI-powered tools to combat scams and protect consumers. McAfee’s innovative approach to detecting deepfakes and other scams is an important step toward safeguarding against the ever-evolving threats posed by scammers in the AI era.
The source of the article is from the blog macholevante.com