BMW is shifting its focus to interior technology in its latest showcase at the Consumer Electronics Show (CES). The German automaker is highlighting features such as gaming, video streaming, and augmented reality (AR) in its vehicles. The company’s chief technology officer, Frank Weber, stated that BMW is offering “more content, more customization, and more gaming” to its customers. BMW plans to integrate augmented reality and AI technology into its operating system to enhance communication between the driver and the car.
One of the key updates is the introduction of video game controllers in BMW vehicles. Customers will be able to use any standard gaming controller with Bluetooth capability, allowing them to play games during their drives. BMW is also expanding its video streaming options, with updates to its in-car video app and the inclusion of embedded Amazon Fire TV in certain models.
Furthermore, BMW is introducing AR technology in its vehicles, allowing passengers to experience navigation instructions, hazard warnings, and entertainment content in the real world through AR glasses. The company has worked on developing stable AR content that remains securely embedded in the environment even during challenging driving situations.
While BMW is not the first automaker to bring gaming and video streaming to its cars, it aims to offer a seamless and immersive experience for its customers. However, the company will also need to ensure that these features do not cause distractions for drivers or compromise safety.
By shifting its focus to interior technology, BMW is keeping up with the evolving demands of consumers who seek more entertainment and customization options in their vehicles. As technology continues to advance, it will be interesting to see how automakers like BMW further integrate innovative features into the driving experience.
The source of the article is from the blog elektrischnederland.nl