BMW is making waves in the automotive industry once again as it takes center stage at the Consumer Electronics Show (CES). This year, the legendary German automaker is shunning the limelight from its groundbreaking concept cars and instead focusing on the interior technology that will revolutionize the driving experience.
In an official statement, Frank Weber, BMW’s chief technology officer, highlighted the company’s emphasis on “more content, more customization, and more gaming” for its future lineup. BMW is bringing streaming video content and gaming options to its vehicles, allowing customers to access previously unavailable technologies like augmented and mixed reality as well as in-car voice assistants powered by generative AI.
One of the notable features showcased at CES is BMW’s integration of real video game controllers into its vehicles. With this innovation, BMW owners can use any standard gaming controller with Bluetooth capability to play supported games. Tesla, another major automaker, spearheaded the trend of gaming in cars, and now BMW is following suit.
But BMW doesn’t stop at gaming. The company is also expanding its in-car video app, providing on-demand and live streaming options for vehicle owners. Models running on Operating System 8.5 and 9 will have access to this enhanced video streaming experience, giving BMW customers more entertainment choices while on the road.
Furthermore, BMW is making strides in augmented and mixed reality. At CES, the company is set to showcase its advanced AR capabilities, which will allow passengers to experience a seamless integration of digital information with the real world. Utilizing Xreal Air 2 AR glasses, passengers will have a unique view of navigation instructions, hazard warnings, and entertainment content superimposed onto their real-world environment.
It’s important to note that BMW has been working on AR and MR technology since 2008, and they have overcome the challenges of providing stable augmented reality and mixed reality content in a moving vehicle.
As BMW continues to push the boundaries of in-car technology, it is clear that the company is dedicated to providing its customers with a more immersive and interactive driving experience. With innovations like streaming video content, gaming options, and augmented reality integration, BMW is leading the way in redefining the future of automotive technology.
The source of the article is from the blog toumai.es