Dutch metal band, WITHIN TEMPTATION, has been making waves with their recent music videos for singles “Bleed Out” and “Wireless,” utilizing artificial intelligence (AI) technology. Vocalist Sharon Den Adel spoke in a recent interview about the band’s decision to embrace this cutting-edge tool.
While there are concerns about the potential dangers AI poses, Sharon acknowledges that technology often outpaces legislation. She believes that having laws in place to regulate the responsible use of AI would be beneficial and necessary.
For WITHIN TEMPTATION, incorporating AI into their videos was a collaborative effort involving their usual team of professionals, including a camera crew, director, and scriptwriter. The addition of an AI expert brought a new dimension to their creative process. However, it wasn’t without challenges. The band encountered issues like lip sync problems and unexpected imagery alterations in their first AI video.
Sharon emphasizes that working with AI is not as simple as it may seem. It requires extensive adjustments and time to achieve the desired outcome. Despite the additional effort, the band recognized the value of using this new tool. It sparked conversations and highlighted what they do and don’t appreciate about AI’s capabilities.
Interestingly, Sharon notes that many creative professionals have already been utilizing AI for some time. The band only recently became aware of its potential and is excited about the creative opportunities it offers, allowing them to explore ideas that were once time-consuming or financially inaccessible.
WITHIN TEMPTATION’s latest album, “Bleed Out,” released in October to critical acclaim. The band is now preparing for a European headlining tour in 2024, returning to indoor venues after a successful co-headlining stint with EVANESCENCE.
As AI continues to evolve, its integration into various industries, including music, showcases the potential for groundbreaking creative collaborations. WITHIN TEMPTATION’s embrace of this technology demonstrates their willingness to adapt and experiment in the ever-changing landscape of music production and visual storytelling.
The source of the article is from the blog revistatenerife.com