OTT platforms have revolutionized the way we consume entertainment, and artificial intelligence (AI) is playing a crucial role in enhancing the content curation and advertising experience for users. By analyzing user preferences and behavior, these platforms can now offer a more personalized and tailored experience.
The use of AI in content curation enables OTT platforms to understand the viewing habits of users and recommend content that aligns with their interests. By leveraging algorithms that analyze data on what users are watching, platforms can curate a wide variety of content options based on their preferences. This not only enhances the user experience by making it easier to discover relevant content but also keeps viewers engaged for longer periods.
AI-powered advertising is another area where OTT platforms have seen significant improvements. With the help of AI, platforms can analyze user data to deliver targeted advertisements that align with their interests and demographic profiles. By understanding viewer preferences, platforms can optimize ad placement and improve ad relevance, resulting in a more engaging and personalized advertising experience.
However, there are concerns regarding the ethical aspects of using AI in content curation and advertising. Issues such as the unauthorized use of copyrighted works, voice cloning, and fair compensation to creators and rights holders have been raised by organizations like the AFL-CIO. These concerns reflect a broader debate about the potential replacement of creative professionals and the fair utilization of their work in the age of AI.
Recently, Apple and Disney faced shareholder requests for reports on their use of AI in their annual meetings. The requests were made to address the ethical issues surrounding AI and ensure transparency in their operations. The US Securities and Exchange Commission (SEC) ruled that these shareholder proposals must be included in the meetings, rejecting the companies’ arguments that they relate to ordinary business matters.
As AI continues to play a significant role in content curation and advertising on OTT platforms, addressing ethical concerns and ensuring transparency will be crucial. Collaboration between companies, industry stakeholders, and regulatory bodies will pave the way for responsible and sustainable AI usage, benefiting both users and content creators alike.
The source of the article is from the blog myshopsguide.com