Summary: As artificial intelligence (AI) continues to revolutionize decision-making processes, the conversation around digital rights and privacy has gained prominence. Ivana Bartoletti, Global Chief Privacy Officer of Wipro, discusses the impact of AI on the business landscape and highlights the need for collaboration between businesses and government to address challenges related to data misuse and misinformation. She emphasizes the importance of establishing a framework for governing and regulating investments in technologies. Bartoletti also shares insights on effective AI practices and promoting the representation of women leaders in the field of AI.
The rise of AI has significantly affected the business landscape, particularly in terms of privacy and data protection. With the increased collection and utilization of data, people are more aware of the importance of proper data handling and the potential negative consequences of data misuse. AI’s reliance on data has further propelled the privacy conversation, prompting governments and companies to develop responsible AI frameworks. These frameworks aim to address privacy concerns and build trust among customers and stakeholders.
While there is significant talk about safe AI practices, implementation of these practices remains limited. Bartoletti highlights the gap between theoretical discussions and practical application. At Wipro, safety in AI is prioritized by focusing on responsibility. They have developed a comprehensive framework with four key pillars: individual privacy and security, technical robustness and safety, societal compliance with privacy laws, and environmental considerations to limit AI’s environmental footprint.
The testing and validation of ML and AI models have been found lacking in many cases. Improper due diligence in model deployment has resulted in discriminatory algorithms and the perpetuation of existing inequalities. Bartoletti emphasizes the need for rigorous testing before rollout and continuous monitoring afterward. Initiatives like red teaming for high risk AI can be particularly useful in ensuring safety and robustness.
Looking ahead to 2024, Bartoletti predicts a significant acceleration in best AI practices, codes of conduct, and new legislation worldwide. Responsible AI implementation will be a priority for companies, involving upskilling their workforce and fostering collaboration between teams. The importance of sandboxes, as safe spaces for responsible AI development, will also be emphasized.
Considering the fear that AI will replace many jobs, Bartoletti believes that companies should embrace AI as a tool to enhance productivity and provide training and support to their workforce. Governments have a role to play by assessing the impact of AI, investing in digitalization to create new job opportunities, and combating exclusion.
At Wipro, there are ongoing conversations about the risks associated with AI use. The company has taken proactive steps by introducing policies for responsible AI development and deployment. By prioritizing privacy and responsible AI practices, Wipro aims to build trust and ensure the ethical use of AI technologies.