In the near future, businesses will witness a surge in the adoption of Customer Data Platforms (CDP) due to the increasing demand for faster, personalized, and intelligent user experiences. According to a recent report by Valoir, the benefits of CDP extend beyond just marketing and are becoming more widely recognized across industries.
By leveraging the power of data integration and artificial intelligence (AI), businesses can create a unified customer database that enables more meaningful sales conversations and data-driven forecasting practices. This data-led approach allows both sales and customer service teams to be faster, more responsive, and more intelligent when serving customers. It enables businesses to deliver value at the speed of need, a standard defined by customers rather than themselves.
Valoir predicts several other key trends that will shape the business and technology landscape in 2024:
1. The Crossover of EX and CX: Employee experience (EX) and customer experience (CX) will become increasingly intertwined. By using data sets, including human resources information, businesses can focus on improving key stakeholder experiences, particularly in contact centers and service lines-of-business.
2. The Death of the Survey: Real-time voice and sentiment analysis will replace traditional surveys, allowing businesses to better understand customer and employee requirements in the moment of truth. This will lead to less biased and burdensome ways of improving sense and response capabilities.
3. AI’s Failures: While AI will deliver significant benefits, productivity, and automation, Valoir emphasizes the importance of addressing issues related to technology maturity, appropriate policies and procedures, training, and safeguards. Failure to do so may result in adoption and implementation failures.
4. Skills Get Real: The rise of AI will make it easier and cheaper to build and update dynamic skills ontologies. Businesses need to have a clear understanding of the skills their talented people possess to ensure business continuity and succession. Additionally, they must identify which skills are most vulnerable to automation and train their workforce in adjacent and next-level skills.
5. The Hybrid Work Fallout: Clear and consistent policies and practices regarding hybrid or remote work will be crucial to providing equal opportunities for employee advancement.
In conclusion, the adoption of CDP platforms is poised to increase significantly in the coming years as businesses strive to meet the evolving demands of their customers. By leveraging AI and embracing emerging technology trends, organizations can deliver exceptional user experiences, boost productivity, and stay ahead of the competition.
The source of the article is from the blog kunsthuisoaleer.nl