Gadget makers are taking full advantage of the AI fever that has swept the tech industry. Despite the absence of OpenAI boss Sam Altman at CES 2024, the impact of his startup’s generative AI technology is undeniable. Companies are racing to integrate AI into their devices, with announcements planned for the trade show covering a wide range of consumer applications.
For instance, Germany’s Bosch is set to showcase a gun-detection system that combines video and audio AI to enhance school safety. Japan’s NEC will unveil AI software capable of analyzing face patterns and pupil conditions to estimate human vitals and mental states. Furthermore, automakers are leveraging AI to create a personalized and immersive experience for customers, with companies like Cerence partnering with Volkswagen to develop AI-powered virtual assistants.
The integration of AI in the automotive industry extends beyond the customer experience. Automakers are leveraging AI in different stages of production to reduce costs and improve quality checks. Chipmakers like Intel and AMD are also betting on AI to provide a new revenue stream for PC and smartphone makers.
However, there are concerns about the consumer utility of AI in devices like PCs. While technologies like OpenAI’s ChatGPT are well-received, it is unclear whether consumers are willing to pay extra for the less obvious tasks performed by AI in computers.
Nevertheless, the AI revolution is undeniable. Funding for generative AI projects skyrocketed in 2023, reaching $23.78 billion. Tech analyst Maribel Lopez has declared it the “year of AI in everything,” highlighting its significance in the industry.
As the race to integrate AI into gadgets intensifies, CES serves as a platform to showcase the latest advancements in this transformative technology.