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Artificial Intelligence

Gen Z Revolutionizes Hourly Work: The Dawn of Micro-Shifts and AI Empowerment

Gen Z Revolutionizes Hourly Work: The Dawn of Micro-Shifts and AI Empowerment

March 6, 2025
Micro-shifts, defined as work periods of six hours or less, are reshaping the landscape of hourly work in industries like hospitality and services, enhancing work-life integration. Deputy’s report, “The Big Shift: How Gen Z is Rewriting the Rules of Hourly Work,” highlights Gen Z’s major role in driving these changes, with 29% still seeking better opportunities. Artificial intelligence supports this

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AI Ethics

The AI Revolution’s Next Frontier: Are Marketers Prepared for a Non-Human Audience?

The AI Revolution’s Next Frontier: Are Marketers Prepared for a Non-Human Audience?

March 5, 2025
Artificial intelligence is evolving into “agentic AI,” acting autonomously in digital environments and reshaping business communications. Agentic AI can perform complex tasks without human intervention, such as booking travel arrangements, impacting how marketers engage with audiences. The traditional emotional core of marketing may be threatened, as focus shifts from appealing directly to consumers to influencing AI-driven decision-making processes. Marketing strategies

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From Oil to Wind: The Unexpected Journey of America’s Energy Advocate

From Oil to Wind: The Unexpected Journey of America’s Energy Advocate

March 7, 2025
Frank J. Macchiarola champions a balanced “all-of-the-above” energy approach, combining clean and conventional resources for a cohesive energy future. The American Clean Power Association (ACPA) aims to redefine America’s energy landscape, backed by over 800 companies advocating for renewable energy progress. The
Reading’s Ambitious Leap to 100% Renewable Energy Illuminates Future

Reading’s Ambitious Leap to 100% Renewable Energy Illuminates Future

March 7, 2025
Reading, Pennsylvania, is undertaking an ambitious renewable energy project set for completion by 2050, emphasizing sustainability and transformation. An $18 million initiative includes installing 1.8 megawatts of solar panels to power key city buildings, including city hall. The project features energy-efficient upgrades
Revolutionizing Materials Research: Meet the Groundbreaking TeslatronPT Plus

Revolutionizing Materials Research: Meet the Groundbreaking TeslatronPT Plus

March 7, 2025
The TeslatronPT Plus revolutionizes materials science by simplifying complex experimental setups while boosting precision in high magnetic field measurements. Its open-architecture design integrates seamlessly with Lake Shore’s advanced instruments, Cryofree® superconducting magnets, and automated workflows for enhanced efficiency. Researchers enjoy unparalleled flexibility
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