KT Group Unveils AI-Infused Media Services at Media Day Event

Korea’s KT Group Introduces Innovative AI Media Services

On the 29th, KT Group held their ‘KT Group Media Day’ event, revealing their own artificial intelligence (AI) technology integrated into a range of innovative services. The event was led by key executives, including Kim Hun-bae, the head of KT’s media platform business.

Accelerating Strategy with AI Capabilities

With an aim to lead media business innovation using AI capabilities and to enhance investment for the global spread of K-content, KT Group has bolstered its commitment to driving AICT (AI, Information, Communication, and Technology) company strategies effectively. The event showcased KT Group’s significant advancements and future business plans.

Implementing AI Across the Media Value Chain

KT revealed services that incorporate AI across the complete media value chain. A speech made at the event highlighted KT’s dedication to leading AI transformation (AX) within media-based processes like investment, production, marketing, and control systems.

Innovative AI Solutions for Media

SkyTV and KT Studio Genie individuals expressed pride in their 20 years of broadcasting, unveiling a new entertainment lineup and drama strategy for global expansion. In particular, innovative AI technologies were revealed, including a first-of-its-kind B2B media solution within the IPTV industry, which enables video analysis and content creation via ‘Magic Platform.’

Launching of AI Object Book and Customized Features

The function enables the creation of ‘AI Object Book’ through extracting key phrases from ebooks using AI. Additionally, customers will be offered tailored features, like the ‘AI Select View,’ unveiling later in the year, allowing viewers to watch specific characters or scenes across the media portfolios.

Future Plans for On-Device AI Set-top Box

Looking into the future, KT Group plans on releasing an on-device AI set-top box encapsulating the principles of being ‘faster, more convenient, and autonomous.’ As the conglomerate encompasses various media entities, the KT Group commits to synergizing across multiple platforms, from original IP creators to content distribution, aiming to enhance the media industry’s growth and provide an enriched media life for customers.

Addressing Key Questions

1. What is KT Group’s goal with AI integration?
KT Group aims to lead in media business innovation and global expansion of K-content by integrating AI into various processes across the media value chain. This strategic move is meant to enhance their AICT (AI, Information, Communication, and Technology) company strategies and strengthen their position in the media industry.

2. What AI-based services did KT unveil?
KT Group introduced a range of services leveraging AI. For example, they announced the ‘Magic Platform’ for the IPTV industry, enabling advanced video analysis and content creation. The AI Object Book, which extracts key phrases from ebooks, and AI Select View, allowing viewers to watch specific characters or scenes, were also showcased.

3. What are the future plans for KT’s AI technology?
The future plans include launching an on-device AI set-top box designed to be faster, more convenient, and autonomous—a move that supports the integration of AI across various platforms and collaboration among KT’s media entities.

Key Challenges and Controversies

One key challenge associated with the integration of AI within the media industry is the balance between technology and creative input. The potential loss of jobs traditionally held by humans in areas like content creation and curation as AI becomes more dominant is also a concern. Addressing these ethical and employment issues is of high importance.

Additionally, there may be controversies regarding data privacy, especially with AI’s ability to analyze and potentially manipulate viewer preferences and behaviors.

Advantages and Disadvantages

Advantages:
– AI can streamline media production and distribution processes, saving time and resources.
– Advanced AI tools like the ‘Magic Platform’ can enhance content personalization, leading to improved viewer engagement.
– On-device AI algorithms can offer more responsive and user-friendly media experiences.

Disadvantages:
– There may be potential job displacement within creative and analytical roles in the media industry.
– Reliance on AI could result in homogenized content, potentially stifling creativity and diversity.
– Privacy concerns may arise due to AI’s capacity to collect and analyze detailed user data.

In conclusion, KT Group’s foray into AI-infused media services presents both opportunities and challenges that will shape the media landscape in years to come.

For related information, you may visit KT Group. Please note that this link will take you to the main webpage of KT Group as requested.

The source of the article is from the blog toumai.es

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