Lucas Martinez- IMP.がHARIASの新CMキャラクターに就任し、2月5日から放映される。
- CMのテーマ曲はIMP.の「Masquerade」で、タイトルは『最高のキミに、会いたい。』。
- 新しい「薬用クッションファンデーション」は、”会いたい”という願いを象徴するお守りをイメージ。
- CM発表会では、メンバー全員がHARIASとのコラボレーションを喜んで語った。
- 2月7日に東京で特別なポップアップストアがオープンし、さまざまなイベントが開催予定。
新しい魅力がほとばしる！IMP.が本日、注目のHARIASの新CMキャラクターに就任しました。2月5日から流れるCMは、IMP.の楽曲「Masquerade」が彩る『最高のキミに、会いたい。』という素敵なタイトルがついています。このCM、なんとIMP.にとって初のテレビ出演です。
新しくデザインされた「薬用クッションファンデーション」は、”会いたい”という願いを込めたお守りのような存在をイメージしています。IMP.のスタイリッシュさが引き立つパッケージに、ファンからの期待も高まるばかり。発表会にはメンバー全員が登壇し、緊張の中「HARIASさんと一緒にCMを制作できて、本当に嬉しい」と喜びを語る姿が印象的です。
メンバーの横原は「僕も気合い入ってますよ！」と笑いを誘い、影山は撮影を「ミュージックビデオのようで楽しかった」と振り返りました。また、CMタイトルに込められたメッセージが、ファンとの素敵な出会いを演出することを強調します。
そして、2月7日には東京で特別なポップアップストアがオープン。IMP.の等身大パネルや、HARIAS初のオフライン発売を祝う企画が盛りだくさんです。美しさを追求するこのコラボレーションから目が離せません！
Discover the Exciting Collaboration: IMP. and HARIAS Unveil New Innovations!
Overview of the IMP. and HARIAS Collaboration
The popular group IMP. has made headlines with their exciting new role as the face of HARIAS’s latest TV commercial. Set to air starting February 5, the commercial features the captivating track “Masquerade” by IMP. and is themed “最高のキミに、会いたい。” which translates to “I want to meet the best you.” This marks IMP.’s very first television appearance, creating a buzz among fans and the media alike.
New Innovations in Products
HARIAS has introduced a newly designed medicinal cushion foundation that serves as a charm capturing the essence of wanting to meet someone special. The stylish packaging reflects IMP.’s unique aesthetic, generating significant anticipation among fans. The launch was celebrated at an event where all members of IMP. expressed their excitement about their partnership with HARIAS, highlighting how this commercial project has been a meaningful experience for them.
Special Events and Fan Engagement
In addition to the advertising campaign, there will be a special pop-up store opening in Tokyo on February 7. This event will showcase life-sized panels of the IMP. members and celebrate the offline release of HARIAS products. The collaboration is rich with opportunities for fans to engage, making it an unmissable event for beauty and music lovers alike.
Key Product Features
– Cushion Foundation: Medicinal properties intended for skincare alongside cosmetics.
– Stylish Packaging: The design reflects the youthful and dynamic brand identity of IMP.
– Fan Engagement Opportunities: Events like the Tokyo pop-up store create direct interaction between the fans and the artists.
Pros and Cons
Pros:
– Promotes a blend of music and beauty, appealing to fans of both genres.
– Unique design that aligns with current beauty trends.
– Strong fan engagement through unique events.
Cons:
– The foundation may not cater to all skin types due to its specific medicinal formulation.
– Limited availability of products initially may disappoint some fans.
Market Insights and Predictions
The collaboration between IMP. and HARIAS is expected to create a significant impact in the beauty industry, especially in the niche combining cosmetics and fan engagement. With the increasing popularity of idol groups in Japan, this innovative approach could set new trends for future collaborations. The market is likely to see more artists venturing into beauty as a means to connect with their audience.
Related Questions
1. What are the benefits of using a medicinal cushion foundation?
Medicinal cushion foundations often incorporate skincare benefits, such as hydration and healing properties, making them a great choice for individuals looking to maintain skin health while applying makeup.
2. How does fan engagement influence the success of beauty brands?
Engaging fans through unique events and collaborations can significantly enhance brand visibility and loyalty, leading to increased sales and a powerful community around the brand.
3. What makes IMP.’s collaboration with HARIAS unique compared to other beauty campaigns?
The combination of a music group’s influence with practical beauty products allows for a unique marketing strategy that resonates deeply with fans, offering both emotional and aesthetic value.
For more information on IMP. and HARIAS, visit HARIAS.
