Telecom company Yettel has launched a unique advertising campaign under the slogan “Super People. Super Technologies,” which showcases the synergy of their adept workforce and the power of advanced artificial intelligence (AI) technology. What sets this campaign apart is the integration of 35 digital avatars representing real Yettel employees from various parts of the country, including Sofia, Plovdiv, Burgas, Pleven, and Parvomay.
Each digital reproduction stands for an individual employee, ranging from veterans with over 15 years of experience to newcomers with just a few months. Despite their diverse roles across the central office, retail network, and customer service center, a common thread binds them: a shared workplace and a passion for technology.
This initiative is part of Yettel’s broader effort to highlight over 1,900 employees who contribute to the company’s success and help make it an attractive environment for professional growth, where individuality is celebrated and innovation thrives. Maria Marinova, Director of Brand and Marketing Communications at Yettel, expressed her gratitude, acknowledging the fantastic people at Yettel and their contribution to making work both exciting and inspiring through their superpowers of individuality and technological adeptness.
Combining the trend of AI-generated avatars with the human aspect, Yettel and their creative partner, guts&brainsDDB, conceived this campaign. Significantly, one avatar space is intentionally kept empty, symbolizing an open invitation for new talents to join Yettel’s dynamic team.
In the coming months, the campaign will unfold across various digital channels, including social media, online platforms, and traditional media such as outdoor advertising. Yettel not only pioneers in technological partnerships but also fosters innovation and professional development among employees, a commitment recognized by the esteemed Top Employer certificate awarded to Yettel last year for their outstanding employer practices.
AI Avatars in Corporate Campaigns
The campaign by Yettel using digital avatars to represent its employees is reflective of modern trends in artificial intelligence and marketing. Here are some thoughts that were not mentioned in the article:
Advantages:
– Employee Engagement: Incorporating actual employees into marketing campaigns can boost morale and make individuals feel valued in the company.
– Innovation Showcase: Yettel is displaying its innovative edge by using the latest AI technologies to create digital likenesses of staff members.
– Personalization: Personalized advertising resonates more with consumers; by showing real employee avatars, Yettel personalizes its corporate image.
– Recruitment Tool: The empty avatar space is a clever recruitment call, indicating that Yettel is an evolving, inclusive, and welcoming workplace.
Challenges or Controversies:
– Privacy Concerns: Using employee likenesses raises questions about privacy and the extent to which employees consent to their digital representations.
– Authenticity: Some critics could argue that such campaigns might feel less authentic, as avatars can create a distance between real individuals and consumers.
– Technical Hurdles: Ensuring the avatars accurately represent the diverse workforce can be challenging due to possible limitations in AI.
Key Challenges:
– Representing Diversity: Ensuring that the avatars are inclusive and reflect the company’s diverse workforce accurately.
– Keeping Personalization Balanced: Balancing the use of AI technology with personal elements to avoid making the campaign seem too robotic or impersonal.
Questions and Answers:
– Q: How are the AI avatars created and do they pose any privacy risks for the employees?
A: AI avatars are typically created using generative algorithms. Employees should have consented to their likeness being used to mitigate privacy concerns.
– Q: Is there a potential impact on the company’s brand image?
A: A campaign like this can positively impact the brand by portraying Yettel as a forward-thinking and innovative company.
If you are interested in learning more about AI and its applications in various fields, you can find valuable information here: IBM Watson.
Note: Always verify the URLs before sharing to ensure they are valid and relevant to the topic.
The source of the article is from the blog zaman.co.at