SK Telecom introduces a new way to engage with surveys while earning rewards. The service named “Earning Surveys” utilizes the telecom giant’s AI and big data capabilities to create a platform for conducting surveys. Consumers can access both in-house and externally requested surveys through the ‘Missions’ tab in the T membership app.
Frequent in-house surveys cover a wide range of daily life topics. They are brief, making participation easy, and past survey results offer additional insights. Externally requested surveys, on the other hand, are specifically tailored for businesses like corporations or small entrepreneurs who want to gauge consumer opinions. These surveys are shown only to suitable respondents, enhancing the accuracy of the data collected.
“Earning Surveys” also integrate fun rankings based on big data analysis within the service itself. Participants are rewarded with T Plus Points after completing surveys, which can be redeemed at various T membership affiliated stores, offering a dual benefit to both consumers and companies. Companies obtain quick and accurate market research while consumers can enjoy benefits from their affiliations.
The service has been refined since its pilot launch in August of the previous year, with updates such as increased survey speeds and a new ‘share’ feature after over two million survey instances.
Jang Hong-seong, Head of Adtech at SK Telecom, expressed the company’s commitment to merging SKT’s vast data with customer feedback to create a versatile and accessible AI-powered big data service. The official rollout is preceded by ongoing optimization based on the pilot phase findings.
Important Questions and Answers:
- How does SK Telecom’s “Earning Surveys” service benefit users and businesses?
Users benefit from “Earning Surveys” by earning T Plus Points, which can be redeemed at T membership affiliated stores, creating an incentive for participation. Businesses benefit by acquiring accurate market research data tailored to their needs. The AI-driven matching ensures that surveys are directed to consumers who are most likely to provide relevant feedback. - What makes “Earning Surveys” different from other survey services?
“Earning Surveys” is distinct in that it uses SK Telecom’s AI and big data analytics to match surveys with appropriate participants, which improves the quality of gathered data. It also incorporates gamification elements with its ranking system, making the experience more engaging for users. - Which challenges might “Earning Surveys” face?
One of the key challenges could be protecting consumer privacy, as the service relies on analyzing user data to function effectively. Additionally, ensuring the quality and authenticity of the surveys and preventing fraud is crucial to maintain the trust of both businesses and consumers.
Key Challenges and Controversies:
Some potential challenges and controversies may include the management of user privacy, especially as the service relies on utilizing personal data for targeting surveys. There could be concerns about how this data is stored, processed, and shared. Furthermore, engaging users continuously over time and preventing survey fatigue is another challenge that such platforms often face.
Advantages and Disadvantages:
Advantages:
– Convenience: Surveys are brief and integrated into an app consumers may already use.
– Targeted: AI ensures that surveys are relevant to the participants, improving response rates and data accuracy.
– Rewards: The incentive system with redeemable points encourages participation.
– Market Research: Businesses acquire fast and relatively cost-effective consumer insights.
Disadvantages:
– Privacy Concerns: Users may be wary of how their data and survey responses are used.
– Dependence on Technology: The efficacy of the system is heavily reliant on the performance of the AI algorithms.
– Limited Audience: The service is presumably targeted at SK Telecom’s user base, which might limit the diversity of the survey sample.
– Engagement: Keeping users engaged over time without becoming intrusive or causing survey fatigue.
For further details, please visit the official SK Telecom website through this link.
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